Another First for Tucker. One reason Tucker '48 gives you more car for your money is the Tucker Cost Control Program which plans and budgets in advance every corporate activity including engineering, manufacturing, administrative and sales, both from time and money standpoint. This Program, established before production for the first time by J. D. Stearns, Tucker Controller, formerly of Cadillac Div., General Motors, combines with elimination of over 800 parts of conventional cars to give you a new standard of value.