One Model
THE Ford is the first and foremost standardized car on the market. The Ford Motor Company builds but one model - one car, the Model T chassis. Of course, several different bodies are used on this chassis, but after all is said, the chassis is the car.
Can you grasp what it means to build but one car for a period of years - and to build this car in quantities such as has the Ford Motor Company? The purchasing in stupendous quantities of materials, parts, and accessories enables the securing of the lowest possible prices, which always go with quantity orders and strictly cash payments. Consider what
a force goes behind the Ford Motor Company as a buyer when it enters the market for the material to build 185,000 or more cars; when it buys 90,000 tons of Vanadium steel - 800,000 wheels - 800,000 tires - 1,000,000 lamps, and other materials in proportion. And remember - all spot cash payments - no notes, no promises, no delay - but spot cash. You cannot measure such a tremendous influence in its effect on buying prices."
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