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| Burma-Shave Jingle Book, 1936. ID.THF 65105 |
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| These pages describe how the signs were placed and how the jingles were created. They also include the jingle verses viewed as the best produced in the first eleven years of the campaign. The Henry Ford’s jingle is number twenty-one. ID.THF 65107 and ID.THF 65110 |
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| The product proclaimed itself as a modern, revolutionary breakthrough in men’s hygiene. As the first “brushless” shaving cream, Burma-Shave did not require a brush and mug to create lather--so directions for use were supplied with all promotional material, even in this Jingle Book. ID.THF 65106 |
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