As Model T sales began to decline in the 1920s, Ford Motor Company revitalized their national advertising department under the direction of Henry Ford's son Edsel. Ads from this period often featured color illustrations and appealed to customers' desire for fashionable goods and social standing. The Model T was presented, not just as a practical choice, but as a stylish, quality product. The text of this advertisement appealed to the desire to be seen as a fashionable trend-setter: "Among those women who are recognized in their communities as arbiters in matters of taste, the Ford Four-door Sedan enjoys unusually high favor." Ford published this ad in national magazines in January 1924.  ID.64.167.19.386

Close Window