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| January 2008 Pic of the Month Advertising the Ford Model T |
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While continuing to use the slogan, "Ford, the Universal Car," this full-page advertisement touts the changes made to the Model T. Most of the car's updates were in appearance—an attempt to maintain Model T sales as competitors' cars were gaining market share. The image of the car is minimal and the text rational. This ad probably appeared early in 1923 and was the first in a multi-year advertising campaign in national magazines. ID.64.167.19.368 |
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© 2014 The Henry Ford The Henry Ford is an AAM accredited institution. The complex is an independent, non-profit, educational institution not affiliated with the Ford Motor Company or the Ford Foundation. |
