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| January 2008 Pic of the Month Advertising the Ford Model T |
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Henry Ford had a strong belief that paid advertising was a waste of money. During the 19 years that his Ford Motor Company produced its highly successful Model T automobile, the company routinely discontinued national advertisements when the demand for the popular car outstripped the company's production capacity. Although Ford Motor Company did not advertise from 1917 until 1923, Ford dealers did—at an annual cost of three million dollars. Ford Motor Company supplied the dealers with the Ford logo, and sometimes illustrations and copy. The dealers chose whether to use advertising material from the company, and when and where to place the ads, with most in local newspapers.ID.64.167.19.366 |
| Copyright
© 2014 The Henry Ford The Henry Ford is an AAM accredited institution. The complex is an independent, non-profit, educational institution not affiliated with the Ford Motor Company or the Ford Foundation. |
