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January 2008 Pic of the Month
Advertising the Ford Model T

This full-page advertisement announcing the introduction of the Ford Model T is rich with text and technical detail—a rational approach to selling the product. The text reinforces the theme of "Ford: High Priced Quality in a Low Priced Car" throughout the ad. This advertisement appeared in Life and Saturday Evening Post magazines on October 1, 1908. ID.64.167.19.440

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