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March 2007 Pic of the Month
Hybrid Cars: If they weren’t a good idea in 1916, why are they a good idea now?

Toyota pitched the Prius as “tomorrow’s transportation” and brochures depicted it riding the rings of a planet. The ad copy assured readers that the Prius would soon be “docking at a spaceport near you.”

2002 Toyota Prius
Maker: Toyota Motor Corporation, Toyota City, Aichi Prefecture, Japan
Weight: 3,353 lb
Electric Motor/Generator: 273.6 volt, DC
Internal Combustion Engine: 4-cylinder, water-cooled, double-overhead cam, 91.4 cu. in., 70 hp
Original Price: $19,995

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