January
2003
Early
Auto Shows and Their Programs
Help
the Auto Stylists!
At the 1939 Chicago Auto Show, General
Motors developed a novel way to get input from potential customers.
The Customer Research Staff asked show viewers to check off
their favorite new models from this “Automobile Style
Census.” The findings would aid GM stylists in planning
future designs. Which of these classics would you choose?
Acc.1708
Auto Style Census from the 1939 Chicago program
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