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December 2014 Pic of the Month

Rural America Shops by Mail
Montgomery Ward offered lace curtains in several patterns, made exclusively for sale in their catalog. Created by machine in factories, lace curtains like these were affordable for middle-class Americans. Information about fashionable clothing and shoes also appears on the page, with the hope of catching the eye—and the money—of customers who appreciated being up-to-date in both personal dress as well as home decoration. THF119795

 

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