Please Note: The excerpts provided may not contain the complete text of the literature and may not reflect the exact punctuation and emphasis of the original.
		Owner guides, like this one, were often distributed to the new car owners. It offers advice on the care of your car to increase your "motoring pleasure." It includes basic information from what type of gas and oil to use to troubleshooting tips, from a dash panel chart to how to keep your car clean. Excerpt: "There isn't one other thing that people admire more, nor get more pleasure just from seeing, than a clean, well-kept car."

Booklets like this began to be distributed in 1948 as an introduction to the new automobile. It lists new features of the forthcoming vehicle in addition to illustrations and descriptions of the chassis, body, interior, models, engine, body colors and upholstery, and specifications. Excerpt: "HOTCHKISS DRIVE...is a major factor in the new Ford's riding comfort. All driving and braking forces are cushioned through flexible rear springs, providing appreciably softer, smoother starts and stops."

Another brochure. Excerpt: "You'll be the envy of the boys down at the office when you make this Business Coupe the Ford in your Future! It's a wise choice, too, for the live-alone-and-like-its. It has the feel of a bigger car, with its roomy, deep, wide seat. And you'll love its low-cost luxury.