|
|
 |
 |
 |
"Take the Wheel...Try the New FORD "FEEL"Please Note: The excerpts provided may not contain the complete text of the advertisement and may not reflect the exact punctuation and emphasis of the original. | |
 |
This comic-book style advertisement
appeared in many periodicals in October of 1949 including Scholastic
Magazines, Boy's Life, Young Catholic Messenger, and The Open Road
for Boys with a combined circulation of over 2,031,000. ID No. 64.167.19.400, J. Walter Thompson Company, Detroit, Michigan. Excerpt: "Just look at this V-8!" Al Esper Ford's Chief Test Driver tells Don "Looks like some power plant!" Al: That's right! That's Ford's famous V-8 engine! Packed with 100 horsepower - most powerful in its field. Let's try it!
|
 |
This advertisement appeared in some of the most popular journals including The Saturday Evening Post, Life, Collier's, Progressive Farmer, Country Gentleman, Time and Newsweek with a combined circulation of 28,294,331. ID No. 64.167.19.402, J. Walter Thompson Company, Detroit, Michigan. Excerpt: "NEW FORD" "The Car of the Year...The One and Only New Car in its Field"
|
 |
This advertisement appeared in Good Housekeeping, Cosmopolitan, and Ladies' Home Journal in the summer months of 1949. It emphasized the style of the automobile. The new Ford was not just stylish; it was even fashionable. ID No. 64.167.19.404, J. Walter Thompson Company, Detroit, Michigan. Excerpt: "Take the Wheel...try the new FORD 'FEEL'" "Awarded the Fashion Academy Gold Medal as the 'Fashion Car of the Year'"
|
 |
This newspaper ad was scheduled for the week of July 19, 1948. ID No. 64.167.19.403, J. Walter Thompson Company, Detroit, Michigan. Excerpt: "See the Car of the Year..." "The '49 Ford" "At Our Showrooms Now"
|
 |
This ad appeared in both Good Housekeeping and Better Homes and Gardens in addition to other popular women's magazines, bringing the total circulation of over 6,000,000. ID No. 64.167.19.406, 1187-A J. Walter Thompson Company, Detroit, Michigan. Excerpt: "Woman's Place is in the [Home] FORD!" "I know because I'm at the wheel so many times every single day! And every mile I drive, I appreciate that new Ford 'feel.' For instance..."
|
 |
This ad for the '49 Ford station wagon appeared in June, and had a circulation of over 21,000,000 in Colliers, Life, Time, American Legion, Pathfinder and many other popular journals. ID No. 64.167.19.407. Excerpt: "It's a Dream Wagon....this '49 FORD with its heart of steel and the new FORD 'FEEL'" "Feel that safety!" "And feel that comfort!" "Feel that power!" "It's steel, steel, steel." "It's sealed against dust."
|
 |
ID No. 64.167.19.401 Excerpt: NEVER IN 20 YEARS HAS FORD BEEN SO FAR OUT FRONT "Any way you look at it...it's Ford...first, place and show!" "Feel the 'Magic Action' of Ford's King-Size Brakes. No other car in Ford's field has fully self-energizing brakes for 35% easier stops." "Feel Ford's 'Hydra-Coil' springs" "Feel the solid ride of Ford's 'Lifeguard' Body."
|
|
|
|
| Copyright © 1995-1999 The Henry Ford ~ http://www.TheHenryFord.org | ||