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Sales Literature

Please Note: The excerpts provided may not contain the complete text of the literature and may not reflect the exact punctuation and emphasis of the original.

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Above: Cover art from 1936 sales literature showing the different body styles available. Below: Example showing the convertible phaeton sedan.

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Excerpt:
The Convertible Phaeton Sedan

THE ULTIMATE in smartness is this New Cord convertible Phaeton Sedan, ready for any weather. With top up, you have a most comfortable closed car. Top when lowered is completely concealed in body, providing a sport style, fully open touring car. Individual type front seats and ample rear seat, upholstered in rich, weatherproof leather.

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This 1950 reprint of an owner's manual gives detailed operating instructions. The example here describes the electric gasoline gauge in the model 810 and 812 Cords.

Excerpt:
The gas gauge in instrument panel and the tank unit in gasoline tank are connected by a wire running along the car frame. Both units must be properly grounded to insure operation. The tank unit is grounded by screws which hold it to the tank, and the dash gauge by the screws holding it to the instrument panel.

... The factory will be glad to receive back at any time electrical or mechanical units for repairs. We have set up some very attractive prices on exchange units and it is not necessary for you to tie up your car until you receive the parts-all you have to do is order new exchange units and when they arrive and are installed return the used units for credit.

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This instruction manual also combines a parts price list for model 810 and 812 Cords. [1950 reprint]

Excerpt:
CORD SPECIAL SEALED BEAM FOG LIGHTS
MODERNIZE YOUR CORD
In these lamps we are pleased to offer our Cord owners the latest development in road lighting for safe driving in dense fog. They are neat and compact-the bodies are finished in heavy chrome plate and are mounted on the bumper back bar by means of a sturdy bracket...

The lamps complete with all attachments ready to mount. Specially priced pair......$9.65





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