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Selling the Product:
As the Detroit Publishing Company’s products expanded, the company sought new markets to increase sales.  It marketed its prints, postcards, and lantern slides to libraries and schools for use both as decoration and for educational programming.  It offered its services to companies to create sales literature, product catalogues, and promotional material, and produced souvenirs for the growing tourist industry.

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Company Founders | The Early Years | Photographers | Selling the Product | Products

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American Art Collections, 1918, was one of the many sales catalogues of the company’s fine art reproductions that were marketed primarily to schools and libraries.