Customers and Products > Product Quality and Customer Satisfaction >
Our Dealers
Our dealers are the public face of Ford. They provide employment, tax support, leadership and customer service in our communities, and play a vital role in our success.
Our Dealer Network
At the end of 2017, we had 11,428 Ford and Lincoln dealerships around the world. We collaborate with our U.S. dealers through the Ford Trustmark Facility Assistance Program to create loyal advocates of our products and services, and work closely with our Lincoln dealers to improve the retail experience.
Diversity and inclusiveness are a part of our DNA. We work hard to encourage a strong minority presence, with many female- and minority-owned dealerships.
We develop our dealers through education and training, provide capital loans to minority dealers, and support them through our Ford Minority Dealers Association (Ford MDA) and the National Association of Minority Automobile Dealers.
Dialogue With Dealerships
Through our Ford and Lincoln Dealer Councils, dealers can share their concerns and opinions openly and productively. Details are published annually, along with Ford management input, for added transparency.
Dealer Council members also participate in Ford’s National Dealer Advisory Panels, addressing a range of issues, including customer experience and satisfaction, new product development plans, dealer training, marketing and advertising.
Dealer satisfaction is measured through the National Automobile Dealers Association (NADA) biannual survey.
Our Salute to Dealers
Ford dealers do a lot more than sell cars: they go above and beyond to better their communities across the world, and through their commitment and hard work they enhance our brand. Our 18th annual Salute to Dealers award aims to recognize those dealers who did all they could to make a positive difference to those around them.
In 2017, Ford and Lincoln dealers contributed more than $110 million and 50,000 hours to charitable causes and nonprofits. Of that, 17 percent went to firefighters and other first responders, 13 percent went to children’s charities, another 13 percent went to educational programs and 10 percent went to veterans’ causes.
We selected six winners from a field of more than 60 nominees, and donated $10,000 each to a charity of their choice:
- Charlie Diers, Diers Ford Lincoln, Fremont, Nebraska, U.S.
- Dan Hay, Jim Burke Ford, Bakersfield, California, U.S.
- Don Jenkins, Jenkins and Wynne Ford Lincoln, Clarksville, Tennessee, U.S.
- Siegfried Ernst, Ernst+König GmbH, Freiburg im Breisgau, Baden-Württemberg, Germany
- Al MacPhee, MacPhee Ford, Dartmouth, Nova Scotia, Canada
- Ivo Luiz Roveda, Ford Center, Curitiba, Brazil