Product Marketing Lead, North American Digital Services
Auto Req ID:
30858BR
Job Title:
Product Marketing Lead, North American Digital Services
Location:
Palo Alto
State:
CA
Company:
Job Description
We are seeking a Product Marketing Lead to help build our data commercialization and monetization strategy, develop business and marketing requirements, and grow revenue within North America. You will be responsible for developing and maintaining the strategy and roadmap for our digital connected vehicle and mobility (non-fleet) third-party data services and products in the NA, and take products from ideation to product launch. Data products and distribution include, but are not limited to APIs, data marketplaces, algorithms, tools, services, and capabilities that generate revenue. You will have intimate regional knowledge of regulatory/privacy requirements, operational requirements, needs, and nuances within given markets or countries that may vary from the global data monetization strategy.
You will partner with the in-region Ford Smart Mobility strategy teams to understand the market fit for the solutions that we are defining, and to develop where the to play/how to win strategy for your market portfolio. You’ll oversee a product portfolio from the earliest strategy sessions of ideation all the way to successful market adoption. You’ll partner with other regional leads to support global product development efforts with localized voice-of-the-customer feature and partner sets. You’ll oversee the data product roadmaps, ensuring products are built according to the marketing requirements and incorporating agile principles. You’ll manage a team of product marketing analysts, business analysts, and product owners. You’ll collaborate together with industry leaders, multiple business units across the organization, and product owners to clearly articulate the high-level requirements, features, and benefits to the market.
The successful candidate will also be charged with overseeing market analysis, demand generation programs, go-to-market strategies, selling, working alongside the regional marketing leads to reach the target audience for each product, and generating increase in revenue and market share.
Key responsibilities
Required Qualifications
Preferred Qualifications:
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
We are seeking a Product Marketing Lead to help build our data commercialization and monetization strategy, develop business and marketing requirements, and grow revenue within North America. You will be responsible for developing and maintaining the strategy and roadmap for our digital connected vehicle and mobility (non-fleet) third-party data services and products in the NA, and take products from ideation to product launch. Data products and distribution include, but are not limited to APIs, data marketplaces, algorithms, tools, services, and capabilities that generate revenue. You will have intimate regional knowledge of regulatory/privacy requirements, operational requirements, needs, and nuances within given markets or countries that may vary from the global data monetization strategy.
You will partner with the in-region Ford Smart Mobility strategy teams to understand the market fit for the solutions that we are defining, and to develop where the to play/how to win strategy for your market portfolio. You’ll oversee a product portfolio from the earliest strategy sessions of ideation all the way to successful market adoption. You’ll partner with other regional leads to support global product development efforts with localized voice-of-the-customer feature and partner sets. You’ll oversee the data product roadmaps, ensuring products are built according to the marketing requirements and incorporating agile principles. You’ll manage a team of product marketing analysts, business analysts, and product owners. You’ll collaborate together with industry leaders, multiple business units across the organization, and product owners to clearly articulate the high-level requirements, features, and benefits to the market.
The successful candidate will also be charged with overseeing market analysis, demand generation programs, go-to-market strategies, selling, working alongside the regional marketing leads to reach the target audience for each product, and generating increase in revenue and market share.
Key responsibilities
- Own the where to play and how to win strategy for your region, coordinated with the global strategy.
- Manage a team of product marketing managers, business analysts, and product owners.
- Develop product positioning and messaging that differentiates your products in the market, developing product pricing strategies and structures.
- Market intelligence – oversee all competitive and customer analysis in-region; understand how your customers consume, as well as their buying criteria; be the expert on your competition and how to crush them; Understanding market trends.
- Partnerships – oversee the in-region business development strategy and work with sales and business development teams to develop deals that maximize in-region opportunities
- Product launch – oversee the launch of new data products and releases
- Pipeline management – partner with internal teams to prioritize a backlog of capacities for enablement, and commercialize to take to market.
- Regulatory requirements – be an expert in NA and specific country regulatory and privacy requirements, nuances, and standards.
- Partner with colleagues globally for coordinated strategies, platforms, and product design features as necessary.
- Willing to travel 50%
Required Qualifications
- Master’s degree in in Business, Data Science and Analytics, Computer Science, Econometrics, or Finance
- 15+ years of data, mobile, or software product marketing experience with at least 8 years’ experience in the data monetization/brokerage domain, with focus on strategy and distribution for large consumer base
- 10+ years of developing data science products and data monetization business models
- 10+ years gathering requirements for agile software development
- 8+ years managing multi-million US dollar enterprise software implementation projects
- 5+ years managing multi-national teams
- 8+ years of hands-on design thinking or user design experience
- 5+ years’ experience working in-market, and a demonstrated knowledge of data regulatory and privacy laws
Preferred Qualifications:
- PhD degree in in Data Science and Analytics, Computer Science, Econometrics, or Finance
- Outstanding organizational skills, as well as strong verbal and written communication skills
- Detail oriented - demonstrated capability and experience in project tracking, gathering, analyzing and tracking data
- Responsible and managed C-Suite projects
- Adaptability to a rapidly changing environment and rapidly growing team
- Ability to work across multiple tasks simultaneously
- Ability to manage multiple stakeholders and to recommend and implement informed choices
- Proven ability to work independently, proactively and efficiently within established guidelines and procedures
- Experience in agile software implementation
- Inherently curious and believe in the power of data to drive decisions
- Experience in data management and data quality pipelines is an added advantage.
- Self-driven with the ability to work in a self-guided manner
- Strong attention to detail and delivery track record.
- Excellent communication, presentation (both oral and written) and influencing skills
- Experience using MS Word, Excel, Access, Power Point, and Visio
- Proven experience with business and technical requirements analysis, elicitation, modeling, verification, and methodology development
- Ability to effectively prioritize and execute tasks in a high-pressure environment
- Very strong oral and written communication skills
- Very strong analytical skills
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.