Product Marketing Manager, North American Digital Services
Auto Req ID:
30857BR
Job Title:
Product Marketing Manager, North American Digital Services
Location:
Palo Alto
State:
CA
Company:
Job Description
We are seeking a Product Marketing Manager to help build our data commercialization and monetization strategy, develop business and marketing requirements, and grow revenue within North America (NA). You will be responsible for supporting the development of strategy and go-to-market approaches for our digital connected vehicle and mobility (non-fleet) third-party data services and products in NA, as well as competitive analysis and benchmarking. Data products include, but are not limited to APIs, data marketplaces, algorithms, tools, services, and capabilities that generate revenue from data. You will have knowledge of regulatory/privacy requirements, operational requirements, needs, and nuances within given markets or countries that may vary from the global data monetization strategy.
You will partner with the in-region Ford Smart Mobility strategy teams to understand the market fit for the solutions that we are defining, and to develop business and marketing requirements for the solutions. You’ll work closely with the product owners/managers on the high-level product strategy, and support product feature prioritization, and support product launches with in-market pricing, bundling, and launch strategies.
The successful candidate will also be charged with conducting market analysis, developing demand generation programs, assisting with go-to-market strategies, selling, working alongside the regional marketing leads to reach the target audience for each product, and generating increase in revenue and market share.
Key responsibilities
Preferred Qualifications:
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
We are seeking a Product Marketing Manager to help build our data commercialization and monetization strategy, develop business and marketing requirements, and grow revenue within North America (NA). You will be responsible for supporting the development of strategy and go-to-market approaches for our digital connected vehicle and mobility (non-fleet) third-party data services and products in NA, as well as competitive analysis and benchmarking. Data products include, but are not limited to APIs, data marketplaces, algorithms, tools, services, and capabilities that generate revenue from data. You will have knowledge of regulatory/privacy requirements, operational requirements, needs, and nuances within given markets or countries that may vary from the global data monetization strategy.
You will partner with the in-region Ford Smart Mobility strategy teams to understand the market fit for the solutions that we are defining, and to develop business and marketing requirements for the solutions. You’ll work closely with the product owners/managers on the high-level product strategy, and support product feature prioritization, and support product launches with in-market pricing, bundling, and launch strategies.
The successful candidate will also be charged with conducting market analysis, developing demand generation programs, assisting with go-to-market strategies, selling, working alongside the regional marketing leads to reach the target audience for each product, and generating increase in revenue and market share.
Key responsibilities
- Conduct market analysis to determine areas where to play, and strategies on how to win for specific data products.
- Develop product positioning and messaging that differentiates your products in the market, developing product pricing strategies and structures, understand cost components across the data supply chain.
- Market intelligence – be the expert on your customers, how they consume and their buying criteria; be the expert on your competition and how to crush them; Gathering all market information; Conducting competitive research and analysis; Understanding market trends.
- Demand generation – develop the strategy and manage the marketing programs that drive demand for your products.
- Sales enablement – communicate the value proposition of the products to the sales team and support the sales process of your products; Overseeing the creation of sales and marketing tools.
- Product launch – plan the launch of new data products and releases and manage the cross-functional implementation of the plan.
- Regulatory requirements – understand NA and specific country regulatory and privacy requirements, nuances, and standards.
- Partner with colleagues globally for coordinated strategies, platforms, and product design features as necessary.
- Willing to travel 50%
- Bachelor’s degree in in Business, Data Science and Analytics, Computer Science, Econometrics, or Finance
- 8+ years of data, mobile, or software product marketing experience with at least 5 years’ experience in the data monetization/brokerage domain, with focus on strategy and distribution for large consumer base
- 5+ years developing data science products and data monetization business models
- 5+ years of experience gathering requirements for agile software development
- 5+ years design thinking or user design experience
- 5+ years delivered / marketed software services for large enterprise customers
- 5+ years proven experience working in-market, and a demonstrated knowledge of data regulatory and privacy laws
Preferred Qualifications:
- Masters degree in in Business, Data Science and Analytics, Computer Science, Econometrics, or Finance
- Outstanding organizational skills, as well as strong verbal and written communication skills
- Detail oriented - demonstrated capability and experience in project tracking, gathering, analyzing and tracking data
- Adaptability to a rapidly changing environment and rapidly growing team
- Ability to work across multiple tasks simultaneously
- Ability to manage multiple stakeholders and to recommend and implement informed choices
- Proven ability to work independently, proactively and efficiently within established guidelines and procedures
- Experience in agile software implementation
- Inherently curious and believe in the power of data to drive decisions
- Experience in data management and data quality pipelines is an added advantage.
- Self-driven with the ability to work in a self-guided manner
- Strong attention to detail and delivery track record.
- Excellent communication, presentation (both oral and written) and influencing skills
- Experience using MS Word, Excel, Access, Power Point, and Visio
- Proven experience with business and technical requirements analysis, elicitation, modeling, verification, and methodology development
- Ability to effectively prioritize and execute tasks in a high-pressure environment
- Very strong oral and written communication skills
- Very strong analytical skills
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.