Effective Date December 3rd, 2014
At Ford Motor Company, our social media strategy involves connecting our consumers with our employees in the digital space whenever possible, and providing value to them in the process. As a result, we have specific rules for online engagement, which, amongst other variables, involves abiding by the Word of Mouth Marketing Association’s Code of Ethics.
- Always request that our social media influencers be transparent and disclose their relationship, as well as anything they’ve received as a result of that relationship with Ford.
- Insist on honesty of opinion. We want both positive and negative reviews of our vehicles.
- Offer influencers engaging experiences that are worth talking about. We won’t be cutting and pasting press releases into e-mails in hopes someone will post them.
-Always carefully target our outreach to ensure that we aren’t “spamming” anyone with unwanted messages.
- Listen carefully to suggestions and concerns.
- Compensate influencers for consulting or other duties they do for Ford. This compensation will solely be for their time as an advisor and will not include an expectation that they will write about the project – favorably or unfavorably.
- Apologize quickly for any mistakes we make. No one is perfect and we are sure that we will make a misstep in our efforts to engage with the social web, but we will be sure to learn from our mistakes.
- Share this policy with all influencers with whom we work.
United States Site and Pricing
Ford administers this Site from Michigan, United States of America and this Site is only intended for viewing in the United States. All materials and information contained on this Site apply to the United States market only. Ford makes no representation that the Site is appropriate or available for use outside the United States. If you choose to access the Site from outside the United States, you do so at your own initiative and are responsible for compliance with applicable laws. You agree to comply with all export and re-export laws, restrictions and regulations of your government in connection with your use of the Site.
This Site in no way constitutes an offer to buy or sell vehicles from Ford or to provide financing or leasing. Any prices, product specifications and all other information shown on this Site are for information purposes only, are subject to change at any time without obligation, may vary from region to region, and may not be completely up to date or accurate.
Depiction of Vehicles
Any vehicles shown on this Site are for general illustration only.
Copyright 2010, Ford Motor Company. All rights reserved. This Site, including all materials, is protected by worldwide copyright laws and treaty provisions whether or not a copyright notice is present on the materials. All text, images, graphics, animation, videos, music, sounds and other materials on this Site are subject to the copyrights and other intellectual property rights of Ford, its affiliated companies and its licensors. You agree to comply with all copyright laws worldwide in your use of this Site and to prevent any unauthorized copying of the materials. Except as expressly provided herein, Ford does not grant any express or implied right to you under any patents, trademarks or copyrights.
Subject to your continued compliance with these terms and conditions, Ford grants you a non-exclusive, non-transferable, limited right to access, use, display and listen to this Site and the information, images, sounds and text ("materials") thereon. You agree not to interrupt or attempt to interrupt the operation of the Site in any way. You agree not to dispute Ford's claims of ownership or validity of its rights in the materials on this Site.
Ford authorizes you to view and download the materials at this Site only for your personal, non-commercial use. Ford may suspend or terminate this authorization at any time for any reason. This authorization is not a transfer of title in the materials and copies of the materials and is subject to the following restrictions:
1. you must retain, on all copies of the materials downloaded, all copyright and other proprietary notices contained in the materials;
2. you may not modify the materials in any way or reproduce or publicly display, perform, distribute, or otherwise use them for any public or commercial purpose;
3. you must not transfer the materials to any other person unless you give them notice of, and they agree to accept, the obligations arising under these terms and conditions of use.
Linking, crawling and archiving
If you would like to link to this Site, you must comply with the following guidelines:
(a) do not incorporate any content from this Site into your site (e.g., by in-lining, framing or creating other browser or border environments around the website content). You may only link to, not replicate, the Site content;
(b) you may not use any Ford trademarks, logos, designs or service marks in your links;
(c) you may not create the appearance of a relationship or affiliation with Ford; and
(d) your site may not contain offensive, distasteful, illegal or inappropriate content.
If you would like to use a web crawler or other search tool to gather information from the Site, you must comply with the provisions of the robots.txt file of the site and you may not circumvent CAPTCHA or other security measures.
CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE, TAMPER WITH THE SUBMISSION PROCESS, OR OTHERWISE UNDERMINE FORD’S LEGITIMATE BUSINESS OPERATIONS MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, FORD RESERVES THE RIGHT TO COOPERATE IN THE PROSECUTION OF ANY SUCH INDIVIDUAL(S) AND TO PURSUE ALL REMEDIES TO THE FULLEST EXTENT PERMITTED BY LAW.
This Site is intended as a resource and discussion forum for people interested in Ford Motor Company vehicles, projects and initiatives. Unfortunately, this isn’t the place to address warranty or customer service questions or concerns or products sold by Ford Motor Company. If you have a question about a Ford Motor Company product, please contact Ford's Customer Relationship Center calling 1 800-392-3673 in the United States or 1 800-565-3673 in Canada during normal business hours.
The Ford name, and all trademarks and logos displayed on this Site are owned or used under license by Ford. These trademarks include, but are not limited to, product brand names (e.g., Ford, Lincoln, Motorcraft), vehicle model names (e.g., Mustang, Taurus, Explorer, F-150, Focus, Ranger), slogans (e.g.,Built Ford Tough), and logos and emblems. The unauthorized use of any trademark displayed on this Site is strictly prohibited.
Changes to the Site
Ford and its affiliates reserve the right to change, modify, suspend, discontinue or permanently cancel this Site's operation or portions thereof without any notice to you, including but not limited to product specifications or prices, at any time and from time to time without notice and without incurring any obligations. Your use of this Site after any changes are posted will be considered acceptance of such changes.
Indemnity and Hold Harmless
By using this Site you agree that you will defend, indemnify and hold harmless Ford and its subsidiaries and affiliates, their respective distributors, dealers, dealer associations and advertising and promotions agencies, together with their respective employees, agents, directors, officers and shareholders, from and against all the liabilities, claims, damages and expenses (including reasonable attorneys' fees and costs) arising out of your use of this Site, your breach or alleged breach of these Terms and Conditions, and/or your breach or alleged violation of the patent, copyright, trademark, proprietary or other rights of third parties. Ford reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and, in such case, you shall agree to cooperate with Ford's defense of such claim.
Designated Agent for Copyright Notification
If you believe that any content on this Site infringes your copyright rights, please contact Ford's designated agent for receiving such notifications in writing as follows:
Kara Tertzag Lividini
330 Town Center Dr.
Dearborn, Michigan 48126
Email address: email@example.com
Phone number: 313-323-8559
In your communication, please include:
(i) Your physical or electronic signature.
(ii) Identification of the copyrighted work you claim to have been infringed, or, if there are multiple copyrighted works, a representative list of such works.
(iii) Identification of the material that you claim to be infringing, and information reasonably sufficient to permit us to locate the material.
(iv) Information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an email address.
(v) A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by you or the law.
(vi) A statement that the information your notification is accurate.
If the communication is submitted by someone on your behalf, the communication must also contain a statement that, under penalty of perjury, the submitter is authorized to act on your behalf.
Ford may at any time revise these Terms and Conditions by updating this posting. You are bound by such revisions and should therefore visit this page to review the current Terms and Conditions from time to time. NOTE THAT THESE TERMS AND CONDITIONS APPLY ONLY TO THIS SITE, OTHER WEBSITES PROVIDED BY FORD OR ITS AFFILIATES MAY HAVE DIFFERENT TERMS AND CONDITIONS THAT APPLY TO THE USE OF THOSE SITES. YOU ARE RESPONSIBLE FOR READING AND UNDERSTANDING THE TERMS AND CONDITIONS OF THOSE SITES.
This Site and all the information it contains is provided for information purposes only on an "as is" basis and could include technical, typographical or other errors. In certain areas, the information provided may represent an opinion or judgment. Ford, information providers and their agents make no warranties, representations, or guarantees of any kind, express or implied, including but not limited to, accuracy, currency, or completeness, the operation of the Site, the information, materials, content, availability, and products. To the extent permitted by applicable law, Ford disclaims all warranties, express or implied, including but not limited to, implied warranties of merchantability and fitness for a particular purpose. Ford is not responsible for the content of any Site linked to this Site and is not directly or indirectly implying any approval, endorsement or affiliation with any linked Site.
YOU AGREE THAT YOUR USE OF THIS SITE SHALL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, FORD'S OFFICERS, DIRECTORS, EMPLOYEES, PARENTS, AFFILIATES, SHAREHOLDERS, REPRESENTATIVES AND AGENTS DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THIS SITE AND YOUR USE THEREOF. FORD, ITS INFORMATION PROVIDERS AND THEIR AGENTS, MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE CONTENT OF ANY SITES LINKED TO THIS SITE AND ASSUMES NO LIABILITY OR RESPONSIBILITY FOR ANY (I) ERRORS, MISTAKES, OR INACCURACIES OF CONTENT, (II) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO AND USE OF OUR WEB SITE, (III) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL PERSONAL INFORMATION AND/OR FINANCIAL INFORMATION STORED THEREIN, (IV) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM OUR WEB SITE, (IV) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE WHICH MAY BE TRANSMITTED TO OR THROUGH OUR WEB SITE BY ANY THIRD-PARTY, AND/OR (V) ANY ERRORS OR OMISSIONS IN ANY CONTENT OR FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT POSTED, EMAILED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE VIA THE WEB SITE. FORD DOES NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR ANY PRODUCT OR SERVICE ADVERTISED OR OFFERED BY A THIRD-PARTY THROUGH THE WEB SITE OR ANY HYPERLINKED WEB SITE OR FEATURED IN ANY BANNER OR OTHER ADVERTISING, AND FORD WILL NOT BE A PARTY TO OR IN ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES. AS WITH THE PURCHASE OF A PRODUCT OR SERVICE THROUGH ANY MEDIUM OR IN ANY ENVIRONMENT, YOU SHOULD USE YOUR BEST JUDGMENT AND EXERCISE CAUTION WHERE APPROPRIATE. NEITHER FORD, INFORMATION PROVIDERS OR THEIR AGENTS ARE PROVIDING ANY LEGAL, TAX, MEDICAL, COUNSELING, ACCOUNTING, INVESTMENT, FINANCIAL OR ANY OTHER PROFESSIONAL SERVICES OR ADVICE.
These Terms and Conditions together with any additional terms to which you agree when using particular elements of this Site constitute the entire agreement regarding the Site and any services, and supersede all prior or contemporaneous communications, whether electronic, oral or written between you and us with respect to the Site or the services provided on the Site. The Site is operated from Ford's offices in the United States of America. These terms and conditions are governed by, and construed in accordance with, the laws of the State of Michigan, regardless of principles of conflicts of laws that may require the application of the laws of another jurisdiction. If a court determines that any term or condition in these Terms and Conditions is illegal or unenforceable, then such term will be eliminated and the remaining terms and conditions will remain in force and effect. Ford's failure to exercise or enforce any right or provision of these Terms and Conditions shall not constitute a waiver of such right or provision. If any provision of these Terms and Conditions is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties' intentions as reflected in the provision, and the other provisions of these Terms and Conditions remain in full force and effect. All lawsuits arising from or relating to these Terms and Conditions shall be brought in the Federal or State courts located in Wayne County, Michigan, and you hereby irrevocably submit to the exclusive personal jurisdiction of such courts for such purpose.
Message Boards Rules of Conduct
Any message boards contained on this site (hereafter referred to as “Message Boards”) have been created exclusively for Ford Motor Company (hereafter referred to as “Ford”) related discussions. Agreement with these Rules of Conduct and use of the Message Boards imply concurrence with the following terms of service:
1. One Message Board registration is allowed per Member. By agreeing to these Rules, you certify that you have not accessed the Message Boards with another e-mail address that has had its Message Board privileges revoked.
2. Once you access the Message Boards, you thereby read and/or post messages at your own risk. Messages posted to the Message Boards and the content therein are not encrypted or secured by other means, and are available for unlimited viewing and printing by fellow The Ford Social Members. You are solely responsible for the content of your postings.
3. Ford and the employees, affiliates and agents thereof are not responsible for any claims, damages, losses, liabilities, costs or expenses that directly or indirectly result from your use of the Message Boards or your posted message content.
4. Ford disclaims responsibility for defamation, obscenity or any Message Board content that may be considered inappropriate by some Members. Ford reserves the right to remove any Message Board posting at any time.
5. Ford does not serve an editorial function in relation to these Message Boards and is not responsible for their content. However, Ford and the employees, affiliates and agents thereof may manually mediate or screen posted messages prior to online publication. Messages may be manually edited for content or length. Third-party links may be deleted, and self-serving posts will be blocked.
6. Ford reserves the right to apply automatic, computerized word filters to Message Board postings. These filters remove common expletives and obscenities without affecting overall message content. If and when applied, this filtering process will screen Message Board postings as they are published.
7. Any posting containing an obscenity will be blocked, and therefore not posted.
8. When posting messages, keep discussion as close as possible to the topic at hand.
9. Only messages written in English will be posted to the site. Messages posted in other languages will be blocked, and therefore not posted to the site.
10. The Message Boards are not the place to ask questions about your vehicle, and these comments will be blocked, and therefore not posted. If you have questions or concerns about your vehicle, we suggest you follow these steps:
a. Contact your Sales Representative or Service Advisor at your selling/servicing dealership.
b. If the inquiry or concern remains unresolved, contact the Sales Manager or Service Manager at the dealership.
c. If the inquiry or concern cannot be resolved at the dealership level, please contact Ford Motor Company at:
800-232-5952 (TDD for the Hearing Impaired)
Available 8:00a.m.-5:00p.m. Local Time
Ford Motor Company Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126
Available 8:30a.m.-8:00p.m. Local Time Monday-Friday
Ford Motor Company of Canada, Limited Customer Relationship Centre
P.O. Box 2000
Oakville, Ontario, L6J5E4
10. Avoid posting copyrighted or trademarked material. If such material is posted within your message, you are solely responsible for such content.
11. Ford reserves the right to automatically block individual The Ford Social Members from posting messages to the Message Boards. The following activity is not permitted within the Message Boards and could result in revocation of your Message Board privileges at Ford’s discretion:
a. Posting of material designed to advertise or market enterprises, products or services.
b. Use of expletives, obscenities, or potentially libelous, defamatory, threatening or inappropriate words or statements.
c. Publishing of another Member’s personal information without permission.
Effective Date: December 3rd, 2014