Bangkok, November 9, 2009 – Ford Thailand will host the ASEAN reveal of the all-new global Ford Fiesta – the Company's wildly popular new small car that has already sold more than half a million units worldwide – at the Thailand International Motor Expo 2009 from December 2-13.
Bold, sexy, dynamic and stylish, the all-new Fiesta combines exciting, refreshing design with Ford's proven expertise in small car handling and dynamics. It is an important new addition to Ford's core product portfolio in ASEAN, and a key driver for the future growth of Ford in the region.
New Fiesta is a small car that consumers will be proud to drive – and be seen driving – thanks to distinctive kinetic design elements that have been incorporated into its look. Details such as sleek wraparound headlamps, bold pronounced wheel arch lips and a strong bodyside beltline create a dynamic look, even when stationary.
“Style-aware consumers will appreciate the uniqueness of this car to express their individuality, style and aspirations,” said Dave Alden, president, Ford ASEAN. ''New Fiesta will write the next chapter in our small car success story and build on the widespread appeal of the Ford brand in Thailand and other ASEAN markets. It will strengthen our showrooms and introduce Ford dealers to an important new customer segment.''
The new Fiesta will be produced at Ford's new US$500 million state-of-the-art AutoAlliance Thailand (AAT) plant in Rayong, and will arrive in dealerships throughout ASEAN in 2010.
New Fiesta has won accolades throughout the world, including the prestigious "red dot" award for international product design from Germany's Zentrum Nordrhein Westfalen. Winner of 2008 Car of the Year awards from Top Gear, Car, Car & Driver and 4 Wheels magazines, new Fiesta has continued to success in 2009 after being named Car of the Year by Auto Express, What Car? and Sun Motors.
The ASEAN reveal runs parallel to the North American launch of new Fiesta at the L.A. Auto Show from December 2-13.