NEW 2009 FORD F-150; MOST PICKUP FOR THE MONEY

Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy.
 

DEARBORN, Mich., Sept. 18, 2008 – After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy.

"No other truck offers more capability with better fuel economy than the 2009 Ford F-150," said Matt O'Leary, Ford F-150 chief engineer.  "When the truck hits showrooms in October, truck buyers will see real value."

The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram. 

The 2009 Ford F-150 also offers more value compared with the current F-150.  With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009.

The base Manufacturer's Suggested Retail Price (MSRP) for Ford's workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*. 

"With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition," said Mark Grueber, Ford F-150 marketing manager.  "With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck."

All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS "Best Pick."  Ford F-150 safety features include:

  • AdvaceTrac® with RSC®
  • Trailer Sway Control
  • Anti Lock Breaking System
  • Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts
  • Front seat-mounted side air bags with patented K-shape design
  • Personal Safety System®
  • SOS post-crash alert system and new seats and restraints

The Ford F-150 also offers the industry-exclusive Easy Fuel™ capless fuel filler, V-8 power across the lineup and unsurpassed fuel economy of 15 mpg city and 21 mpg highway with the new SFE package.

Series 
MSRP Range 
(w/D&D) 
 
XL
$ 21,320
$ 33,340
Air Conditioning, 4.6L 2V w/ 4-Spd Auto Trans (Reg Cab)
STX
24,120
31,365
4.6L 2V w/4 Spd Auto Trans (Reg Cab)
XLT
25,290
36,015
4.6L 2V w/4 Spd Auto Trans (Reg Cab)
FX4
34,605
38,315
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 6-Way Power Driver Seat, Rear Defrost
Lariat
33,160
39,265
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 10-Way Power Driver Seat and Passenger Seat, Heated Seats, SYNC, Power Pedals
King Ranch
39,815
43,260
6-Spd Auto Trans, Sirius Radio, Trailer Tow Package, 10-Way Power Driver Seat and Passenger Seat, Heated/Cooled Seats, SYNC, Power Pedals, Universal Garage Opener
Platinum
41,415
44,860
All New - Includes 20" Wheels, Power Deployable Running Boards, Unique interior/exterior, Heated/Cooled Seats w/flow through console, Rain Sensing Wipers

  

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.