MARCH 18 FORD E-NEWS

Listen to this report as a soundclip (right-click to download - 7.3 Mb - 3:04 time) March 18, 2009
 
Electric Power Steering Technology Advancements Enhance Drive Quality
Ford Motor Company [NYSE: F] is taking full advantage of the fuel economy, performance and reliability benefits associated with Electric Power Steering (EPS) on a variety of its products. One such EPS-enabled feature, pull-drift compensation, is a software-based technology that helps drivers offset vehicle pulling or drifting that can occur in steady crosswinds or on uneven roads.  more...
Charlotte Fisher    |  cfishe60@ford.com  |  313-248-2335
 
Preparing for the Anniversary of an American Icon - Mustang
A number of pony cars have galloped in and out of the American automotive scene throughout the past four and a half decades, but none have enjoyed the lasting appeal of Mustang. Leading up to the 45th anniversary celebration of the Mustang, Ford will take a nostalgic look back at five historic generations of its longest-running nameplate, beginning with the early years, 1964 to 1974. From the beginning, the 1964½ Mustang success exceeded all expectation, with 22,000 orders taken on the first day and an astounding 477,000 orders in the car’s first 12 months on the market.   more...
Alan Hall    |  ahall32@ford.com  |  313-390-5660
 
Music Helps Designers Set the Tone for 2010 Taurus
Popular culture is filled with examples of cars inspiring music. The Beach Boys loved their “Little Deuce Coupe” and, of course, Wilson Pickett sang about “Mustang Sally.” Turns out it’s a two-way street and music can inspire car designers, too. A diverse range of musical artists – including Alicia Keys, Paul Oakenfold, Kem, Anthony Hamilton and Citizen Cope – all influenced the design of the all-new 2010 Ford Taurus to achieve a fresh interpretation of the flagship sedan. “Music helps us visual people paint pictures in our head,” said Earl Lucas, Exterior Design manager for the new Taurus.   more...
Marisa Bradley   |  mbradl31@ford.com  |  313-323-7809
 
Ford Takes the Title of Most Rugged Truck Brand
Kelley Blue Book announced that Ford Motor Company is the winner of the 2009 Brand Image Award for the “Most Rugged Truck Brand.” Based on consumer data collected from more than 12,000 shoppers on Kelley Blue Book’s kbb.com, the winners of this year’s Brand Image Awards exemplify automotive brands that are on the right track, making a great impression with consumers not just on a specific model level, but across the entire brand lineup.   more...
Anne Marie Gattari  |  agattari@ford.com  |  313-323-7809
 
2010 Lincoln MKZ Offers More Standard Luxury for Under $35,000
The 2010 Lincoln MKZ offers customers more standard luxury and segment-exclusive features for their money, with a starting price of $34,965, including destination and delivery. Standard luxury features include Bridge of Weir leather seats, genuine wood trim, heated and cooled front seats, SYNC™, a reverse sensing system and driver multi-adjustable power seat. The 2010 Lincoln MKZ also has features not offered by competitors in this segment, such as the all-new Blind-Spot Information System (BLIS™) with Cross Traffic Alert (CTA).   more...

More news of Lincoln MKZ: 2010 Lincoln MKZ Overview
Mark Schirmer   |  mschirme@ford.com  |  313-390-8647
 

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company’s wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.