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Daniel Verlarde and his 2010 Ford Mustang
DEARBORN, Mich., Sept. 8, 2009 – Some automotive enthusiasts express their love for cars by purchasing new wheels for their ride, while others simply collect toy model replicas. Not 24-year-old Daniel Verlarde, a longtime Mustang fanatic who decided to express his love permanently – by getting a new custom Mustang pony logo tattooed on his body.
The psychology student and Los Angeles resident's tattoo also inspired the customization of his all-new 2010 Ford Mustang, which was designed to match the permanent ink on his skin. Verlarde's experience was made possible by participating in "The '10 Unleashed" program, which encourages consumers to submit entries describing their ultimate Mustang dream experience in 250 words or less. Videos chronicling Verlarde's customization journey unleashing his Mustang side are featured starting today at www.The2010Mustang.com.
"I wanted a tattoo artist to design a 2010 Mustang tattoo and I wanted the creation to be brought to life with the customization of an actual 2010 Mustang," said Verlarde. "This way, I could be a part of the car and the car would always be a part of me. My dream came true."
Verlarde's 2010 Mustang tattoo was created by famed artist Adam Forman at High Voltage Tattoo in Hollywood. His real-life customized 2010 Ford Mustang features paint from Luis Lopez, an artist who has more than 10 years experience in custom paintwork. Additional modifications on the vehicle include a new set of 20-inch wheels, a hood scoop, side scoops, side window louvers, rear deck fascia and an FR3 Handling Pack for a lowered stance.
"Daniel was able to unleash his inner Mustang by combining his two passions," said Ford Mustang Communications Manager Patricia Piedrahita. "The result is an extraordinary account of what customization really means to those who live and breathe Mustang."
Like Verlarde, enthusiasts' love for customization can be fulfilled by creating their very own one-of-a-kind Mustang on the www.The2010Mustang.com site. The Mustang Customizer is a tool for consumers to dream up their ultimate Mustang by creating, modifying and customizing their own vehicle. The site also includes a gallery where one can judge the custom Mustangs others have submitted.
Verlarde's experience is among several other dream Mustang experiences Ford is bringing to life with "The '10 Unleashed." Famous drifter Vaughn Gittin Jr. slid sideways around Japan; consumer Roger Keeney drove blindly; and 18-year-old consumer Derek Murrell drag raced his high school shop teacher. Verlarde's experience and each of the other incredible chapters can be viewed on www.The2010Mustang.com.
About the 2010 Ford Mustang
America's favorite muscle car for 45 years straight, the 2010 Ford Mustang sports a new exterior design; new world-class interior featuring well-crafted materials and updated technology including SYNC® and cutting-edge navigation; and a V-8 with even more horsepower and throatier signature Mustang exhaust sound.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.