"The Martha Stewart Show" airing on Oct. 16 to raise breast cancer awareness and support Ford Warriors in Pink will culminate with the giveaway of two
all-new Tauruses from Ford.
- A special episode of “The Martha Stewart Show” will air on Oct. 16 to raise breast cancer awareness and support the Ford Warriors in Pink program, culminating with the giveaway of two all-new Tauruses from Ford outfitted with Martha Stewart-inspired items
- Ford is unveiling a new stamp set inspired by crafting experts at Martha Stewart Living Omnimedia to accompany the Ford Warriors in Pink wear and gear, available at www.FordCares.com. 100 percent of net proceeds go to Susan G. Komen for the Cure, not just in October but all year long
- Ford Motor Company is a 15-year partner of Susan G. Komen for the Cure and has dedicated more than $100 million to the breast cancer cause
DEARBORN, Mich., Oct. 14, 2009 – Ford Warriors in Pink, in its 15th year of support for breast cancer health, is joining forces with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness with a special Warriors in Pink episode of the daily syndicated how-to series, “The Martha Stewart Show” airing on Oct. 16 (nationally syndicated, check local listings).
Martha Stewart Living Omnimedia will help support Ford’s fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer. This important initiative will culminate with the giveaway of two 2010 Ford Tauruses outfitted with Martha Stewart-inspired items.
“This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design,” said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. “As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of ‘The Martha Stewart Show’ brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer.”
“We’re delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer,” said Janet Balis, EVP Media Sales and Marketing at MSLO. “Breast cancer touches the lives of so many women and their families. We’re proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action.”
Ford creates limited-edition Warriors in Pink apparel and accessories featuring important symbols signifying the message of hope, strength and unity in its commitment to the fight against breast cancer. Sold on FordCares.com, Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure 365 days a year.
As a special addition to this year’s campaign, Ford Warriors in Pink is unveiling an all-new stamp kit inspired by the team of crafting experts at Martha Stewart Living Omnimedia. This crafting tool provides Warriors with a creative way to show their support for the fight against breast cancer. Each stamp features one of Ford’s “Symbols of a Warrior,” evoking themes of peace, healing and strength in the battle against breast cancer. Because personal connections to breast cancer are varied, every symbol represents a distinct message of power that is personalized for every Warrior’s journey.
“One of the unique elements of the Warriors in Pink initiative is its ability to unite people who have been touched by breast cancer,” Fontaine said. “Warriors in Pink apparel and accessories demonstrate support for the cause while making a contribution, and now this year consumers can personalize their support with the stamp kit. It allows people to feel as though they are a part of a larger force – an army of Warriors fighting the disease together.”
As a long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds – as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information please visit www.FordCares.com.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
About the Susan G. Komen Foundation
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
About The Martha Stewart Show
Celebrating its fifth anniversary in September 2009, “The Martha Stewart Show” is an Emmy-winning, nationally-syndicated, “how-to” series anchored by entertaining segments that both inform and inspire. Shot in front of a studio audience, the hour-long program features visionaries, creatives and everyday people who’ve accomplished extraordinary things, and sheds new light on subjects from cooking and entertaining to crafting and gardening. “The Martha Stewart Show” allows audience members, home viewers and special guests including renowned chefs, seasoned artisans and designers, authors, collectors, entertainers and experts from all walks of life to participate with host Martha Stewart in an interactive format that celebrates Martha’s sense of fun and love of teaching. Martha Stewart and Mark Burnett are executive producers. Bernie Young is co-executive producer. The program is produced by MSLO Productions, Inc. in association with Mark Burnett Productions and is currently distributed by NBC Universal Domestic Television Distribution to more than 95 percent of the country.
About NBC Universal Domestic Television Distribution
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Television Distribution division is responsible for the global distribution of NBC Universal product to all forms of television throughout the world. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages. Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes Access Hollywood, Deal or No Deal, The Jerry Springer Show, The Martha Stewart Show, Maury and The Steve Wilkos Show. Current first-run weekly syndicated programming includes The Chris Matthews Show, The Wall Street Journal Report with Maria Bartiromo and the off-network distribution of 30 Rock, The Office, House, Heroes, Law & Order, Law & Order: Criminal Intent, Law & Order: Special Victims Unit and many more series.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show,” and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success at Wal-Mart, Michaels and independent retailers, Martha Stewart for 1-800-FLOWERS.COM and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.