Ford continues to lead the way in boosting consumer confidence providing safe, fuel efficient transportation with the new "Drive the Ford Difference" event.
- Ford continues to lead the way in boosting consumer confidence providing safe, fuel efficient transportation with the new "Drive the Ford Difference" event.
- Through the end of June, Ford will cover up to 3 months worth of payments on select new Ford, Lincoln and Mercury vehicles.
- 0 percent financing is also offered through Ford Motor Credit on select Ford, Lincoln and Mercury vehicles.
- Ford continues its partnership with Susan G. Komen for the Cure® and will donate $20 in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle, up to $1 million.
DEARBORN, Mich., June 2, 2009 – As the busy summer driving and family vacation season gets underway, Ford continues its commitment to delivering high-quality, fuel-efficient vehicles for consumers to maximize their fun, relaxation and convenience during this welcomed time of year.
To take it a step further, through the end of June, the "Drive the Ford Difference" event provides added peace of mind, with Ford covering up to three months worth of payments on select new Ford, Lincoln or Mercury vehicles, as well as 0 percent financing.
With the new "Drive the Ford Difference" campaign, consumers can stretch their travel dollars on other travel items.
"We continue to introduce world class products into the marketplace and are committed to restoring that much needed confidence for the consumer through our Drive the Ford Difference event," said Kenneth M. Czubay, Vice President of Sales and Marketing. "Our quality is unsurpassed by the best in the business and we remain focused on being the best or among the best in fuel economy with every new product introduced into the market."
Continued Commitment to Local Communities
In April, Ford announced a charitable endeavor with its longtime partner, Susan G. Komen for the Cure®. As a part of this program, Ford will donate $20 in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle, up to $1 million. Customers will have the ability to direct their contribution to the local Komen affiliate of their choice.
Ford and its dealers have dedicated more than $100 million to the fight against breast cancer, throughout its 15-year partnership with Susan G. Komen for the Cure.
"This test drive program will continue to go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast cancer issues close to home," said Hala Moddelmog, President and CEO for Susan G. Komen for the Cure. "Once again, Ford and its associates are demonstrating the creativity and drive that have made them outstanding Komen partners for the past 15 years."
To find out more information about the Drive the Ford Difference event, visit www.ford.com.
To find out more about the charitable test drive program, visit www.fordcares.com.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.