Ford Fiesta
- Fiesta Movement agents and friends will head to Hollywood to celebrate at an awards ceremony recognizing the agents and marking the arrival of the 2011 Ford Fiesta
- Voting for the viewer's favorite award, where fans can select their favorite agent, is taking place now at www.fiestamovement.com
- Parachute, a pop-soul band that had four agents create a music video of its new single for October missions, will take to the stage to rock out for the evening
DEARBORN, Mich., Nov. 18, 2009 – On the eve of the Los Angeles Auto Show, Ford will celebrate all things Fiesta Movement-related – the agents, social media and, of course, the Ford Fiesta – during an awards celebration at the Palladium in West Hollywood.
Among the awards categories will be a viewer's favorite, with fans and consumers having the opportunity to select their favorite Fiesta agent. Fans can visit www.fiestamovement.com to cast their vote now, and can vote once daily; voting closes Dec. 1.
The Fiesta Movement Awards Celebration, which takes place Dec. 1, will provide attendees with a sneak peak of the new Fiesta in advance of its reveal at the Los Angeles Auto Show on Dec. 2.
"We're celebrating the agents and all of the engaging content they created with this awards ceremony," said Connie Fontaine, Ford brand content and alliances manager. "Over the past six months, our agents have showed that they love Fiestas and we are thrilled to give three agents exactly what they want – a Fiesta of their own."
The band Parachute will be on hand for a live performance featuring its hits "She Is Love" and "Under Control" from the debut album Losing Sleep. Fiesta agents are no strangers to Parachute; four of them created a music video for "Under Control" for October missions. The agent videos will debut at the awards celebration during Parachute's performance.
In keeping with the spirit of the Fiesta Movement and its use of social media platforms, the awards celebration will also play host to the world's largest corporate tweetup.
Building buzz
As part of the Fiesta Movement social media initiative, 100 young trendsetters are test driving and living with a European-spec Ford Fiesta for six months, traveling as agents on special missions. They then go on to relate their experiences through a variety of social media sites.
Throughout the Fiesta Movement, agents have traveled more than 1.1 million miles and have generated more than 5.5 million YouTube views, more than 677,000 Flickr views and more than 3.4 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 60,000 hand-raisers.
###
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.