New 2010 Ford Fusion Stars in Second Installment of Popular Miniseries
MIAMI – July 13, 2009 – Telemundo Communications Group, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, announced today that the Telemundo Station Group has once again partnered with Ford Motor Company to renew the Amores de Luna franchise. Amores de Luna 2: Nuevos Caminos will be produced by Telemundo Studios and is a branded TV, online and mobile advertising campaign which takes the form of a miniseries. In the original installment of this miniseries, the Ford Flex was a key character of the series. In Amores de Luna 2: Nuevos Caminos, the new 2010 Ford Fusion is organically integrated into the daily lives of the characters. The series, scheduled to start July 27, 2009, will air following the late local newscast on Telemundo’s KVEA-Los Angeles, WSCV-Miami, KTMD-Houston, KXTX-Dallas and WSNS-Chicago. In 2009, Amores de Luna 2: Nuevos Caminos not only offers local market product integration but targets new consumers through Telemundo’s cable network mun2.
“At Ford, we know that we must place the interests and media habits of our customers first,” said David Rodriguez, Ford Multicultural Marketing Manager. “We have found Amores de Luna to be a platform that engages the Hispanic customer with the Ford brand. The ability to work with Telemundo to generate entertaining content that organically weaves in the new 2010 Ford Fusion is a major win.”
With Amores de Luna 1, Ford successfully delivered unique, engaging, multi-platform content which raised awareness of the newest Ford cross-over…the Ford Flex. Ford's decision to continue with Amores de Luna platform was driven in part by the success of key metrics, TV audience delivery, CTR's and time spent on the microsite.
“Building on the success of 2008’s Amores de Luna, we worked closely with Ford Motor Company and Zubi Advertising to develop the multi-screen miniseries around the 2010 Ford Fusion,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “We are thrilled to have developed original branded content for Ford and to be able to leverage the power of the Telemundo Group by having it promoted and marketed across Telemundo, mun2 and our digital platforms.”
Building upon this winning platform, Amores de Luna 2 will feature 20 3-minute episodes. The episodes will air over a period of 4 weeks. Following their on-air premieres, the episodes will become available online via an exclusive Amores de Luna microsite. A La Mano, Telemundo’s local mobile initiative, will promote Amores de Luna content on cell phones and mobile devices. Ford has also added two new properties to this franchise, a cross-promotional campaign on Telemundo’s cable network Mun2 and digital platform HolaMun2.com, which will cross promote the miniseries by driving viewers online to HolaMun2.com. Once there, users will be able to watch the episodes with English subtitles, as well as link to the Amores de Luna’s 2 microsite.
Amores de Luna 2: Nuevos Caminos will star Telemundo novela talent, Jacqueline Marquez, Alejandro Chaban and Jose Guillermo Cortinas, recently seen on “El Rostro de Analia.” Returning in their roles from Amores de Luna I are Ibeth Felix and Nelson Tallaferro and Mun2 talent, Pico, who will make cameo appearances.
About Telemundo
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
