Social Marketing Communications Manager
Auto Req ID:
29067BR
Job Title:
Social Marketing Communications Manager
Location:
Dearborn
State:
MI
Company:
Ford Motor Company
Job Description
The Ford Social Marketing Manager is responsible for leading the strategic management of Ford’s always-on US Social channels, including managing content and publication on Ford social channels and the FordSocial.com platform. This includes strategy, creative, publishing, production, analytics and optimization. This key position within the marketing communications department is responsible for collaborating with communications colleagues to present the voice of the Ford brand online while delivering content that engages consumers and drives overall favorable opinion and positive sentiment of the Ford brand and products.
Social communications strategy and alignment:
Content and strategy planning for Growth Audience Paid Social:
Production and execution of all social programs:
Basic Qualifications:
Preferred Qualifications:
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
The Ford Social Marketing Manager is responsible for leading the strategic management of Ford’s always-on US Social channels, including managing content and publication on Ford social channels and the FordSocial.com platform. This includes strategy, creative, publishing, production, analytics and optimization. This key position within the marketing communications department is responsible for collaborating with communications colleagues to present the voice of the Ford brand online while delivering content that engages consumers and drives overall favorable opinion and positive sentiment of the Ford brand and products.
Social communications strategy and alignment:
- Lead social platform strategy for US Marketing Communications including maintaining platform playbooks and roadmaps
- Partner with Digital Communications, Public Affairs, Global Marketing, OGC, FCSD and brand teams to implement the social communications strategy
- Lead social publishing efforts to ensure digital marketing effectiveness, timely response management and legal compliance
- Set overall goals and metrics for social campaigns and use data to optimize efforts along the way and inform future work
- Collaborate on an aligned paid/earned media strategy
- Identify opportunities for innovation in emerging social channels and develop plans to test-and-learn, while maintaining owned platforms and channels
- Work closely with Ford stakeholders and social listening to manage crisis, ad hoc reporting and social advocate tracking
Content and strategy planning for Growth Audience Paid Social:
- Direct and approve agency efforts to create social content supporting key growth audience targets and ensure alignment with overall communications strategy
- Work with digital media manager and agencies (GTB, Zubi, UWG) to develop social media plans to engage key growth audiences for Ford
- Oversee production and implementation of social media campaigns
- Ensure proper goal setting, analytic measurement and optimization of social media programs
Production and execution of all social programs:
- Manage Ford Social platform and content production ensuring alignment with overall communications strategy
- Manage social shopper program to optimize KBAs and realize vehicle sales
- Oversee production of assets and content for Ford Social platform
- Ensure proper goal setting, analytics and optimization of social creative
- Support Ford Content Hub efforts to develop news and content to engage consumers with the Ford brand
Basic Qualifications:
- Bachelor’s degree in Graphic Design
- 5+ years of experience in leading and executing social media strategies across multiple platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, etc.)
- 3+ years of experience in two of the following: Digital Marketing, Brand Marketing or Communications Planning/Execution
Preferred Qualifications:
- Master’s degree in Communications, Marketing, or Computer Science
- 3+ years of experience in directing and managing agency personnel (~15-20 agency heads, often times junior level) personnel, desired
- Proven ability to lead, plan, develop, and implement projects / programs that generate profit and the courage to reject those that do not
- Proven ability to effectively communicate information and ideas in written and verbal formats to colleagues and senior management
- Proven analytical and quantitative skills including the ability to establish measurements and success metrics where standards do not exist
- Strong desire to keep up to date on technology trends, as well as understand their impact to our business and evolve our strategy as a result
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.