Marketing Optimization Analyst
Auto Req ID:
29026BR
Job Title:
Marketing Optimization Analyst
Location:
Dearborn
State:
MI
Company:
Ford Motor Company
Job Description
Position Description/Overview:
The Marketing Optimization Analyst will be a contact for the Global, Data, Insights, & Analytics organization for Ford’s Brand and Fixed (advertising) Marketing Teams.
This Dearborn, MI located position will be responsible for providing measurement and insight regarding the optimization of marketing activities, prioritizing projects and working within a team that will design, execute, and deliver analysis used to understand and optimize Ford’s marketing resources.
The Marketing Optimization Analyst is chartered to provide insight beyond fact-based reporting and will interpret results in the context of the market place/ environment. The ability to turn data into compelling narratives that resonate with the customer is a key aspect of this role. The analyst will also present findings to the customer directly. Outstanding communication skills are required.
Responsibilities:
Job Requirements:
Basic Qualifications:
Preferred Qualifications:
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position, TN visa holders may be considered.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
Position Description/Overview:
The Marketing Optimization Analyst will be a contact for the Global, Data, Insights, & Analytics organization for Ford’s Brand and Fixed (advertising) Marketing Teams.
This Dearborn, MI located position will be responsible for providing measurement and insight regarding the optimization of marketing activities, prioritizing projects and working within a team that will design, execute, and deliver analysis used to understand and optimize Ford’s marketing resources.
The Marketing Optimization Analyst is chartered to provide insight beyond fact-based reporting and will interpret results in the context of the market place/ environment. The ability to turn data into compelling narratives that resonate with the customer is a key aspect of this role. The analyst will also present findings to the customer directly. Outstanding communication skills are required.
Responsibilities:
- Create and manage the Marketing Optimization services organization serving:
- Advertising (understand Ford of Canada’s MROI - Marketing Return on Investment Solution)
- Establish and optimize access to data and applications required to deliver marketing optimization services
- Manages relationships with external suppliers of data and specialized analysis/research organizations
- Establish / Own / Manage data assets required to delivery marketing optimization analytics
- Approves changes to the data assets required to delivery marketing optimization analytics
- Create, implement and improve operational work processes related to the delivery of marketing optimization analytics
- Request logging, prioritization, approvals, tracking
- Measurement processes, techniques, standards
- Service level agreements with data / analytics service providers
- Compliance with legal / Company policy
- Approve approach, design, results, insights and delivery of marketing optimization
- Prioritize requests and manage the fulfillment of requests while optimizing utilization of resources
- Establish and maintain relationships with industry groups, peers in other organizations and other analytic organizations within Ford Motor Company to benchmark and improve marketing optimization services.
Job Requirements:
Basic Qualifications:
- Bachelor's Degree
- 3+ years of experience in quantitative and qualitative analysis in one or more of the following areas: marketing research, marketing OR advertising agency (media planning)
Preferred Qualifications:
- Applied quantitative analysis experience highly preferred
- Strong ability to effectively communicate information and ideas in written and verbal formats
- Ability to lead, plan, develop, and implement projects / programs that generate profit and the courage to reject those that do not
- Ability to measure business performance through financial analysis
- Ability to effectively direct IT / Vendor resources related to analytic services
- Demonstrate ability to work within a team setting and manage work flow(s)
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position, TN visa holders may be considered.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.