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Materiality Matrix

Click on the boxes in the navigator to explore each level and click on individual issues to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

High Current or Potential Impact on Company
High Concern to Stakeholders

Quality

Definition of issue

Product quality and customer service/customer relationship management.

Comments

High concern to customers and SRIs.

Trend from previous analysis

Same position

Level of control or influence

High