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Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Definition of issue
Cradle-to-cradle approach; use of renewable, recycled, recyclable materials.
Comments
Increased interest within Ford, perhaps due to business opportunities in closing loops.
Trend from previous analysis
Increased in importance to Ford
Level of control or influence
High