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Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Definition of issue
Ford response to carbon constraints: product strategy; participation in carbon markets; use of renewable energy; internal structures and alignment.
Comments
Strongly related to other material issues.
Trend from previous analysis
Carbon constraints focusing attention on issue
Level of control or influence
High