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Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Definition of issue
Rising global demand for energy and limited fossil fuel resource raising concerns.
Comments
Concern for Ford for both products and operations; increasing concern to customers, but seen as a more long-term issue.
Trend from previous analysis
N/A
Level of control or influence
Low