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Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Definition of issue
Global issue, but particular focus on Ford U.S. fleet.
Comments
Increasing concern to many stakeholders because of high/volatile fuel prices; energy security concerns.
Trend from previous analysis
Remains high importance
Level of control or influence
High
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