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Materiality Matrix

Click on the boxes in the navigator to explore each level and click on individual issues to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

High Current or Potential Impact on Company
High Concern to Stakeholders

Fuel Economy

Definition of issue

Global issue, but particular focus on Ford U.S. fleet.

Comments

Increasing concern to many stakeholders because of high/volatile fuel prices; energy security concerns.

Trend from previous analysis

Remains high importance

Level of control or influence

High