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Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Definition of issue
Key megatrend with distinct manifestations in emerging and developed markets including infrastructure, public transportation; policy responses such as congestion pricing.
Comments
Important issue shaping markets and mobility needs. Driver of other issues like emerging markets strategy. Awareness/concern about issue increasing at Ford, but low level of control.
Trend from previous analysis
Expectation of increasing importance in 5+ year timeframe
Level of control or influence
Low
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