Materiality Matrix
Click on the boxes in the navigator to explore each level and click on individual issues to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Competitiveness
Definition of issue
Broad set of issues that include market changes like fragmentation; specific product competitiveness issues and opportunities to respond to increasing customer interest in "green" products.
Comments
High concern to investors and customers.
Trend from previous analysis
N/A
Level of control or influence
High
More information
- Accelerated Way Forward Plan
- 2007 Sales and Highlights
- North American Restructuring
- Delivering High-Quality, Innovative Products Globally
- Accelerate Development of New Products Our Customers Want and Value
- Customers
- Ford Introduces the All-New Fiesta
- Sustainable Technologies and Alternative Fuels Plan