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Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Definition of issue
Biofuels, including infrastructure, fuel availability and cost; also fuel quality needed to support cleaner emissions.
Comments
Increasingly important to Ford; customers interested in practicalities.
Trend from previous analysis
N/A
Level of control or influence
Medium