Materiality Matrix
Click on the boxes in the navigator to explore each level and click on individual issues to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Advanced Cleaner Technologies
Definition of issue
Ford's powertrain strategy, including hybrids, diesel, fuel cells; also emerging technologies like nanotechnology.
Comments
High customer/NGO interest in technologies but also concerns over cost and infrastructure.
Trend from previous analysis
Greater customer awareness of technology options
Level of control or influence
Medium