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Market Share and Sales

Charts on This Page

  1. Ford Motor Company Market Share – United States
  2. Ford Motor Company Market Share – Europe
  3. Ford Credit Market Share
  4. Summary of Vehicle Unit Sales
  5. Ford Fleet Sales
  6. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
  7. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

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A

Ford Motor Company Market Share – United States

Percent
2007
15.6
2006
17.1
2005
18.2
2004
19.3
2003
20.5
2002
21.1
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B

Ford Motor Company Market Share – Europe

Percent
2007
10.9
2006
10.6
2005
10.8
2004
10.9
2003
10.7
2002
10.9
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C

Ford Credit Market Share

Percent
2007
78
96
2006
80
95
2005
81
96
2004
84
97
2003
85
97
2002
85
97
KEY
United States United States
Europe Europe
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D

Summary of Vehicle Unit Sales

Thousands
2007
6,553
2006
6,597
2005
6,767
2004
6,842
2003
6,720
2002
6,973
See notes to the data
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E

Ford Fleet Sales

Units sold
2007
744,000
2006
902,000
2005
854,000
2004
810,000
2003
795,000
2002
834,000
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F

First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)

Percent of first-time buyers
2007
11.4
11.0
2006
10.7
12.0
2005
10.7
13.0
2004
9.7
14.0
2003
11.0
13.0
2002
10.0
15.0
KEY
Ford Motor Company U.S. Ford Motor Company U.S.
Ford Brand Europe (UK, Germany, Italy, France, Spain) Ford Brand Europe (UK, Germany, Italy, France, Spain)
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G

Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

Percent loyal to corporation
2007
41.8
50.0
2006
43.3
50.0
2005
45.2
50.0
2004
47.5
48.0
2003
49.9
48.0
2002
48.5
49.0
KEY
Ford Motor Company U.S. Ford Motor Company U.S.
Ford Brand Europe (UK, Germany, Italy, France, Spain) Ford Brand Europe (UK, Germany, Italy, France, Spain)
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NOTES TO THE DATA

Chart D

Data from 2004 through 2007 are wholesale unit volumes.