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September 03, 2008 |
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| Flex national ad campaign breaks the mold | |
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Jay Ward | jward32@ford.com | 313-845-2387 |
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| Next -generation navigation available on more vehicles | |
 Ford’s next-generation navigation system (NGN) debuted on the Ford Flex and Lincoln MKS this summer. Other 2009 models now being added to the fold include the all-new Ford F-150, Expedition, Escape, Edge, Explorer, Super Duty, and Econoline; the Mercury Mariner and Mountaineer; and the Lincoln MKX and Navigator. “Ford’s goal is to lead the industry into a new era of in-vehicle connectivity,” said Jim Buczkowski, director of Ford’s Electrical and Electronic Systems Engineering. “We’re accomplishing that by incorporating the best technology solutions from companies like Xanavi, Gracenote and SIRIUS®, connecting customers to the devices and information they need and bringing it to life through the latest in navigation technology.” NGN is loaded with a number of cool features and functions designed to provide customers a superior level of connectivity and information while on the road. The system is voice-activated and communicates with occupants using the most advanced voice-recognition software and the best text-to-speech (TTS) voices in the industry.[More ...] |
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Alan Hall | ahall32@ford.com | 313-594-3744 |
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| Fall TV lineup includes several Ford stars | |
 Ford’s cast of characters, including the all-new Ford Flex, F-150 and Lincoln MKS, will have prominent roles in some of this fall’s most hotly anticipated TV shows. AlessandroUzielli, advisor to the Ford Global Brand Entertainment Group says placing Ford products in popular television programs, like “Knight Rider,” does a lot for the vehicles and for Ford. “Nothing emotionalizes a product and makes it more understandable to a potential buyer than seeing it in an entertainment media, especially seeing it with an aspirational character,” he said. “When a Ford product is thoughtfully and effectively placed in a television show or motion picture, there is always the potential to raise consideration.”[More ...] |
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Alan Hall | ahall32@ford.com | 313-594-3744 |
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| Back to school | |
 As students gear up for the start of a new school year, hourly employees at Ford Motor Company plants throughout the U.S. are hitting the books themselves in an effort to further improve Ford’s vehicle quality. The joint UAW-Ford intensive one-year Certified Quality Specialist Program delivered through Wayne State University in Detroit helps UAW quality representatives master key manufacturing problem-solving skills in about one-third the time required through previous training programs.[More ...] |
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Anne Marie Gattari | agattari@ford.com | 313-323-7809 |
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| EcoBoost put to the test | |
 With grueling durability testing underway, Ford’s fleet of 3.5-liter EcoBoost™ V-6 engines is proving that it’s ready to deliver years of reliable V-8 power with V-6 fuel economy to customers when it goes into production next year. To date, the direct-injection twin-turbocharged 3.5-liter EcoBoost V-6 fleet has endured more than 12,000 hours of durability operation in Ford’s Dynamometer Laboratory in Dearborn, which is equivalent to more than 500,000 miles of customer driving.[More...] |
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Alan Hall | ahall32@ford.com | 313-594-3744 |
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