OCTOBER 08 FORD E-NEWS

Ford eNews
 
October 08, 2008
              
Ford systems warn drivers of danger on the road
collision avoidanceFord's collision Warning with Brake Support system, which will debut next year on several Ford and Lincoln vehicles, uses radar to detect moving vehicles directly ahead. When the danger of a collision is detected, the system warns the driver with an authoritative beep and a red warning light projected on the windshield above the instrument panel. The system also automatically pre-charges brakes and engages a brake-assist feature that helps drivers quickly reach maximum braking once the brakes are engaged.
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Wes Sherwood  |  wsherwoo@ford.com  |  313-390-5660
Ford’s MyKey promotes safer driving habits for teens

MyKey SystemFord’s MyKey is designed to help parents encourage their teen-agers to drive safer and more fuel efficiently, and increase safety-belt usage. This new feature – which debuts next year as standard equipment on the 2010 Ford Focus and will quickly become standard on many other Ford, Lincoln and Mercury models – allows owners to program a key that can limit the vehicle’s top speed and audio volume. MyKey also encourages safety-belt usage, provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour.
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Wes Sherwood  |  wsherwoo@ford.com  |  313-390-5660
Ford’s Warriors in Pink Mustang plays supporting role in NBC’s ‘Kath & Kim’
Warriors In Pink: Kath & KimNBC’s highly anticipated new comedy, “Kath & Kim,” debuts this week and is joining Ford Warriors in Pink in the fight against breast cancer. A special episode of “Kath & Kim” will air Oct. 16 at 8:30 p.m. EST where the characters will encourage viewers to become Warriors against breast cancer and also introduce the chance to win the same 2009 Warriors in Pink Mustang that Molly Shannon’s character will drive throughout the entire season of “Kath & Kim.” The 2009 Warriors in Pink Mustang is a limited-edition Ford vehicle designed exclusively in support of Susan G. Komen for the Cure. For each sale of the car, Ford donates $500 to Susan G. Komen for the Cure.
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Dan Jarvis  |   djarvis1@ford.com  |  313-845-2709
Peek inside the 2010 Mustang
2010 Mustang IPThis week, take a first look at the instrument panel of the new 2010 Mustang. “The instrument panel was carefully sculpted out and genuine aluminum panels were placed within the shape, as opposed to just laid upon it,” says Mustang Senior Designer Robert Gelardi. The genuine aluminum is also present on the modern, yet classic, steering wheel, which is wrapped in leather.
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Alan Hall  |   ahall32@ford.com  |   313-594-3744
Ford Mustang racing champ on two continents
KONITwo series, two continents, two titles. Ford Mustang fans around the world celebrated last weekend’s accomplishments as America’s original pony car wrapped up road racing championships in North America and Europe. In North America, The Ford Mustang FR500C clinched the manufacturer’s title in the Grand-Am KONI Challenge series after battling the imports from Porsche, BMW and Nissan. In Europe, Eric de Doncker finished out the GT4 European Cup season and won his second consecutive series championship in his No. 1 Mustang FR500GT4 against competition from large sports car brands such as Aston Martin, Nissan, BMW and Porsche. The FR500GT4 is a FR500C with minor adjustments to meet the GT4 European Cup series specifications.
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Tim Trunzo  |  ttrunzo@pcgcampbell.com  |  313-203-7112
Ford drivers still in the Chase
NASCARFour races into the 10-race Chase for the NASCAR Sprint Cup, Ford Racing drivers Carl Edwards and Greg Biffle, remain second and third, respectively, in the standings – despite both being involved in a multi-car wreck in the closing laps of the Amp Energy 500 at Talladega (Ala.) Superspeedway on Sunday.
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Brent Maurer  |  bmaurer@pcgcampbell.com  |  313-203-7185

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

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