- Stephen Odell appointed Chief Operating Officer, Ford of Europe
- Ingvar Sviggum becomes Vice President, Marketing, Sales and Service, Ford of Europe
- Odell reports to John Fleming who continues as President and CEO, Ford of Europe
BRENTWOOD, Essex, 17 March, 2008 – Ford is making personnel announcements designed to strengthen its European senior management team and organisation.
London-born Stephen Odell is named Chief Operating Officer, Ford of Europe. Odell, 53, will report to John Fleming, President and CEO, Ford of Europe, and assume responsibility for Ford of Europe’s Product Development, Manufacturing, Purchasing, and Marketing, Sales and Service operations.In his new role, Odell will accelerate the drive to reduce complexity and lead Ford of Europe’s growing role in developing global vehicle programs.
“Stephen has done an excellent job of reinvigorating our Marketing, Sales and
Service functions since he returned to Ford of Europe in 2005,” Fleming said.“As we move into a more intensive phase of our global transformation, now is the right time to make more of Stephen’s extensive operational experience around the world. Giving
him operational responsibility for Ford of Europe will help us raise our game as we
take a prominent role in developing new vehicles globally.”Odell joined Ford in 1980 as a graduate trainee in Britain. Ingvar Sviggum, 62, will replace Odell as Vice President, Marketing, Sales and Service, Ford of Europe.
“I’m delighted that Ingvar will be stepping up to lead Marketing, Sales and Service
for Ford of Europe - there is nobody better experienced,” said Odell. “He has shown great leadership in driving our recent, strong volume growth across Europe.”Both appointments are effective on 1 April, 2008. Also reporting to Odell in his new position will be Jim Tetreault, Vice President, Manufacturing, Ford of Europe; Joe Bakaj, Vice President, Product Development, Ford of Europe; and Birgit Behrendt, Vice President, Purchasing, Ford of Europe.
John Fleming, 57, continues to lead Ford of Europe as its President and Chief Executive Officer, reporting to Lewis Booth, Executive Vice President for Ford of Europe and Premier Automotive Group. Fleming remains responsible for the development and implementation of Ford of Europe's business plan and chairs its Executive Operating Committee.