FORD OF CANADA ANNOUNCES BEST-OF-THE-YEAR PURCHASE OFFERS

OAKVILLE, Ontario, August 8, 2008 - Ford Motor Company of Canada, Limited today announced further purchase financing enhancements to its best prices of the year while maintaining its current competitive lease offers.

Ford Family Pricing, which has been in effect since July 1, 2008, offers Ford of Canada's best prices of the year. Today's announcement reflects additional purchase incentives for consumers including:

  • 0 per cent 60-month purchase annualized percentage rate on many 2008 Ford models;
  • added cash incentives of $500 to $2,000 on most 2008 and 2009 Ford and Lincoln models -- for customers terminating Red Carpet Leases and financing their new purchase or purchasing with cash;
  • a further added cash incentive of $1,500 on the purchase of any Ford crossover utility vehicle (Ford Edge, Ford Taurus X or Ford Flex).

"Canadian consumers deserve great value and choice about how they pay for a new vehicle. That's why we're maintaining our competitive lease offers and providing additional incentives on the purchase of most new 2008 and 2009 Ford and Lincoln vehicles during our Ford Family Pricing promotion," said Barry Engle, president and CEO, Ford of Canada.

The enhanced incentives are effective August 9, 2008 and will make these Ford of Canada's best and most competitive offers of the year.

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August 8, 2008