Shanghai, China, March 18, 2008 — Visiting the Ford Motor stand at Auto China 2008 will be an interactive, entertaining experience in a most innovative way. Today, Ford Motor announces its Auto China 2008 plans that include a display of the brand’s 2008 models available in China and advanced automobile technologies from the company's global operations.
Delivering on the Ford brand promise to “Make Every Day Exciting”, Ford Motor will display its latest model range from the exciting Ford Focus to the dynamic new Ford Mondeo to the award-winning Ford S-MAX. Ford will also display the new-generation 15-seat Ford Transit.
What will the future bring at Ford? Via several impressive displays of future technologies, Ford Motor will create considerable buzz about its successful efforts to develop engines and drivetrains which efficiently reduces fuel consumption and reduces CO2 emissions without a negative downside to performance and drivability. All in all, Ford Motor is continuing to develop clever technological solutions that are effective and affordable.
With the maturing of China’s auto market, Ford Motor is introducing products, technologies and concepts at a quick pace. Yes, Ford Motor will entice its Chinese audience with several design concepts for a futuristic look at what you may be driving in a few year's time.
At Auto China 2008, Ford will be accompanied by Mazda, Volvo Car, Jaguar and Land Rover under one roof of Hall W2 at the newly completed Beijing New International Exhibition Center. Ford, Mazda, Volvo Car, Jaguar and Land Rover will display an impressive line-up of 55 cars in an exhibition area of nearly 5,500sqm.
Ford Motor China has achieved rapid growth for four consecutive years and sold more than 200,000 vehicles in 2007 to position the brand on a solid foundation. Ford Motor China is actively listening to its customers in order to continue to bring to market vehicles and technologies that are appealing and exciting.