• Ford Focus retail sales climbed 36 percent compared with a year ago; redesigned, fuel-efficient small car – and SYNC – are appealing to younger buyers.
  • Crossover demand growth continues; Ford Edge up 46 percent; Lincoln MKX up 22 percent.
  • Lincoln retail sales up 2 percent.
  • Ford, Lincoln and Mercury sales totaled 185,294, down 7 percent.  Lower daily rental sales (down 20 percent) accounts for 60 percent of the decline.  Retail sales down 6 percent.
  • Total Ford Motor Company sales (including Jaguar, Land Rover, and Volvo) totaled 196,681, down 7 percent.

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DEARBORN, Mich., March 3, 2008 – Ford’s new Focus and SYNC are connecting with small car buyers. Focus retail sales were up 36 percent in February – the fourth month in a row of higher retail sales.

“The new Focus and SYNC arrived at an opportune time,” said Jim Farley, Ford’s group vice president, Marketing and Communications.  “We needed to raise awareness and consideration among younger buyers – and Focus and SYNC are getting us back in the game.”

Buyers age 16-35 account for 32 percent of retail sales for the 2008 Focus, compared with 28 percent for the previous model.  Focus is one of 12 Ford, Lincoln and Mercury models equipped with SYNC, an affordable, in-car connectivity technology that fully integrates most Bluetooth-enabled cell phones and MP3 players by voice activation.

Retail car sales were 4 percent higher than a year ago paced by the Focus and the three mid-size sedans – Ford Fusion, Mercury Milan, and Lincoln MKZ – which combined posted a retail sales increase of 7 percent.

Crossover utility vehicles continued to see higher sales in February (up 10 percent).  Higher sales for the Ford Edge (up 46 percent) and Lincoln MKX (up 22 percent) led the increase in CUVs.

The MKZ and MKX helped Lincoln post higher retail sales in February (up 2 percent) although total sales were down 11 percent, reflecting lower fleet sales.

Among trucks, sales for Ford’s F-Series pickup totaled 52,548, off 5 percent from a year ago.  Sales for Ford’s compact pickup, the Ranger, totaled 7,431, up 27 percent.

Sales for traditional sport utility vehicles continued to decline in February as combined sales for the Ford Explorer and Expedition, Mercury Mountaineer, and Lincoln Navigator were 22 percent lower than a year ago.

Ford, Lincoln and Mercury sales totaled 185,294, down 7 percent compared with a year ago.  Lower daily rental sales (down 20 percent) accounted for 60 percent of the decline.

Total Ford Motor Company sales, including Jaguar, Land Rover, and Volvo, totaled 196,681, also down 7 percent.

North American Production

In the second quarter 2008, the company plans to produce 730,000 vehicles, a level 10 percent lower than a year ago when the company produced 811,000 vehicles.  The reduction reflects the current economic conditions.

In the first quarter 2008, the company plans to produce 685,000 vehicles, unchanged from the previously announced plan.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents.  With about 245,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda.  The company provides financial services through Ford Motor Credit Company.  For more information regarding Ford’s products, please visit www.ford.com

 

FORD MOTOR COMPANY FEBRUARY 2008 U.S. SALES

 

February

%

Year-To-Date

%

 

2008

2007

Change

2008

2007

Change

Sales By Brand

 

 

 

   Ford

164,915

173,794

-5.1

295,989

305,800

-3.2

   Mercury

10,806

13,843

-21.9

20,102

26,447

-24.0

   Lincoln

9,573

10,763

-11.1

17,558

20,357

-13.7

     Total Ford, Lincoln and Mercury

185,294

198,400

-6.6

333,649

352,604

-5.4

   Jaguar

1,063

1,191

-10.7

1,727

2,581

-33.1

   Land Rover

2,819

3,106

-9.2

5,678

6,539

-13.2

   Volvo

7,505

8,453

-11.2

15,541

16,261

-4.4

      Total Ford Motor Company

196,681

211,150

-6.9

356,595

377,985

-5.7

Memo: Cars and Trucks

   Cars

64,333

70,951

-9.3

114,409

126,793

-9.8

   Trucks

132,348

140,199

-5.6

242,186

251,192

-3.6

      Total Ford Motor Company

196,681

211,150

-6.9

356,595

377,985

-5.7

 

FORD BRAND FEBRUARY 2008 U.S. SALES

 

February

%

Year-To-Date

%

 

2008

2007

Change

 

2008

2007

Change

Crown Victoria

3,894

4,556

-14.5

8,325

9,980

-16.6

Taurus

4,789

6,601

-27.5

8,969

10,127

-11.4

Fusion

14,980

13,359

12.1

24,163

23,888

1.2

Focus

16,302

14,737

10.6

27,902

22,772

22.5

Mustang

7,752

10,772

-28.0

14,297

19,836

-27.9

GT

0

169

-100.0

0

231

-100.0

  Total Ford Cars

47,717

50,194

-4.9

83,656

86,834

-3.7

Escape

14,192

14,388

-1.4

25,383

22,796

11.3

Edge

11,638

7,977

45.9

22,526

13,563

66.1

Taurus X

2,154

3,469

-37.9

4,388

5,480

-19.9

Explorer

9,452

12,971

-27.1

16,669

21,847

-23.7

Expedition

6,296

7,501

-16.1

11,259

13,644

-17.5

Freestar

0

502

-100.0

0

1,574

-100.0

Econoline/Club Wagon

12,866

14,540

-11.5

24,199

27,061

-10.6

Ranger

7,431

5,850

27.0

12,977

10,502

23.6

F-Series

52,548

55,251

-4.9

93,673

100,170

-6.5

Low Cab Forward

70

195

-64.1

149

415

-64.1

Heavy Trucks

551

956

-42.4

1,110

1,914

-42.0

  Total Ford Trucks

117,198

123,600

-5.2

212,333

218,966

-3.0

  Total Ford Brand

164,915

173,794

-5.1

295,989

305,800

-3.2

 

LINCOLN AND MERCURY BRAND FEBRUARY 2008 U.S. SALES

 

February

%

Year-To-Date

%

 

2008

2007

Change

 

2008

2007

Change

Grand Marquis

2,549

4,413

-42.2

4,512

8,466

-46.7

Sable

938

1,480

-36.6

1,924

2,670

-27.9

Milan

2,544

2,896

-12.2

4,997

5,558

-10.1

  Total Mercury Cars

6,031

8,789

-31.4

11,433

16,694

-31.5

MKZ

3,531

2,263

56.0

6,243

4,472

39.6

Town Car

1,306

3,694

-64.6

1,512

6,818

-77.8

  Total Lincoln Cars

4,837

5,957

-18.8

7,755

11,290

-31.3

  Total Mercury and Lincoln Cars

10,868

14,746

-26.3

19,188

27,984

-31.4

Mariner

3,043

2,685

13.3

5,384

5,318

1.2

Mountaineer

1,732

2,225

-22.2

3,285

4,116

-20.2

Monterey

0

144

-100.0

0

319

-100.0

  Total Mercury Trucks

4,775

5,054

-5.5

8,669

9,753

-11.1

MKX

2,819

2,310

22.0

5,845

4,009

45.8

Navigator

1,553

1,847

-15.9

3,218

3,635

-11.5

Mark LT

364

649

-43.9

740

1,423

-48.0

  Total Lincoln Trucks

4,736

4,806

-1.5

9,803

9,067

8.1

  Total Mercury and Lincoln Trucks

9,511

9,860

-3.5

18,472

18,820

-1.8

  Total Mercury and Lincoln Vehicles

20,379

24,606

-17.2

37,660

46,804

-19.5

Total Lincoln Brand

9,573

10,763

-11.1

17,558

20,357

-13.7

Total Mercury Brand

10,806

13,843

-21.9

20,102

26,447

-24.0

 

 

 

 

 

 

 

 

JAGUAR BRAND FEBRUARY 2008 U.S. SALES

 

February

%

Year-To-Date

%

 

2008

2007

Change

 

2008

2007

Change

XJ

225

351

-35.9

427

735

-41.9

S-TYPE

402

276

45.7

515

586

-12.1

X-TYPE

180

246

-26.8

279

515

-45.8

XK

256

318

-19.5

506

745

-32.1

  Total Jaguar

1,063

1,191

-10.7

1,727

2,581

-33.1

 

VOLVO BRAND FEBRUARY 2008 U.S. SALES

 

February

%

Year-To-Date

%

 

2008

2007

Change

 

2008

2007

Change

C30

333

0

NA

 

684

0

NA

S40

930

2,101

-55.7

2,449

3,472

-29.5

V50

157

223

-29.6

320

418

-23.4

S60

1,310

1,440

-9.0

3,023

2,675

13.0

V70

214

221

-3.2

381

478

-20.3

XC70

933

1,095

-14.8

1,898

1,950

-2.7

C70

471

255

84.7

846

640

32.2

S80

1,270

580

119.0

2,135

1,711

24.8

XC90

1,887

2,538

-25.7

3,805

4,917

-22.6

  Total Volvo

7,505

8,453

-11.2

15,541

16,261

-4.4

 

LAND ROVER BRAND FEBRUARY 2008 U.S. SALES

 

February

%

Year-To-Date

%

 

2008

2007

Change

 

2008

2007

Change

Range Rover

741

820

-9.6

1,517

1,750

-13.3

Range Rover Sport

951

1,182

-19.5

1,981

2,445

-19.0

LR3

441

1,104

-60.1

820

2,343

-65.0

LR2

686

0

NA

1,360

0

NA

Freelander

0

0

NA

0

1

-100.0

  Total Land Rover

2,819

3,106

-9.2

5,678

6,539

-13.2