- Ford reveals first Sony-branded audio system in the new Ford Flex being shown at the Sony Style store on Madison Avenue today from 4 p.m. until 6 p.m.
- Sony Music will be handing out 150 Sony digital download samplers to customers coming to see the Ford Flex
- Ford has signed a long-term agreement with Sony Electronics for Sony-branded audio systems in Ford and Mercury vehicles in North America
New York, March 18 – Ford Motor Company [NYSE: F] and Sony Electronics are showing the first fruits of their new relationship in North America in the form of the new Ford Flex with Sony audio. The Flex appears at the flagship Sony Style store on Madison Avenue between 4 p.m. and 6 p.m. today, where the first 150 customers will have the chance to get their hands on a Sony BMG MusicPass digital download card sampler.
This will be the first time the Sony audio system has been featured in the innovative new Ford Flex full-size utility.
Set to launch in summer, Flex is a daring new vehicle in the full-size crossover segment and will further build momentum for Ford crossovers, which already include Ford Escape and Edge.
Flex will feature a host of new technologies in addition to the Sony audio system. These include SIRIUS Satellite Radio with Travel Link™ as well as the award-winning SYNC system, which has been further enhanced for the Ford Flex.
“We have enjoyed a very successful partnership at Ford of Europe with Sony-branded audio,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Customers tell us that good audio systems are high on their list of priorities. Sony-branded audio and a host of other signature technologies will help differentiate Ford products in the marketplace.”
“Ford and Sony are two of the world’s most well-known brands,” said Don Courvisier, vice president and general manager for the Automotive Entertainment Solutions Group at Sony Electronics in the United States and Europe. “This arrangement is a natural fit given our success together in Europe.”
This is the third collaboration between Sony and Ford in North America. Ford and Sony offered a limited-edition Focus Sedan in 2000, outfitted with Sony Xplod® audio equipment. More recently, Ford offered “Sound Designed by Sony” in the Ford Focus in North America.
In Europe, Sony-branded audio systems are offered in the Mondeo, Focus, C-Max, S-Max and Galaxy models.
Strong Brand
Ford signed a long-term agreement with Sony in part because of the strong connection American consumers have with the Sony brand, Kuzak said. Sony continues to rank as the top consumer brand in the United States when consumers were asked to name the brands they consider the best, according to the annual Harris Interactive® consumer brand survey. For the seventh year consecutive year, and the ninth time in the last 11 years, Sony was rated No. 1.
Sony BMG recently has launched their Platinum MusicPass, a digital album card that delivers a full album's worth of music plus bonus material in high quality files that are compatible with all MP3 players.
The SYNC system in the Ford Flex will play these files as well as show the artwork and album information on the high quality 8-inch LCD information screen.
Part of Broader Electronics Effort at Ford
Offering branded audio with Sony is another example of Ford’s effort to deploy new consumer-driven electronic features in Ford, Lincoln and Mercury vehicles. In January 2007, Ford and Microsoft announced Ford SYNC™, an industry-leading, voice-activated in-car communications and entertainment system for mobile phones and digital music players, and on vehicles equipped with Sony branded audio systems.
Since 2002, the Lincoln brand has offered THX Certified audio systems in its vehicles. THX Certified Car Audio Systems produce sound quality comparable to a THX Certified Home Theater. More recently, SIRIUS satellite radio became available in most Ford, Lincoln and Mercury vehicles. DVD-based satellite navigation systems became available in most vehicles beginning in 2005.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 245,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
