2009 LINCOLN MKS CONNECTS CUSTOMERS TO FUTURE OF IN-CAR SATELLITE COMMUNICATIONS

2009 Lincoln MKS
  • All-new 2009 Lincoln MKS luxury sedan – on sale this summer – is the lead vehicle for Ford’s full suite of new in-car communications technologies.
  • SIRIUS Travel Link™ gives drivers and passengers up-to-the-minute information on gas prices, traffic, coast-to-coast weather conditions, sports scores and movie listings on the road.
  • SIRIUS Travel Link is the premier feature of Lincoln’s next-generation navigation system – developed with industry leader Xanavi.
  • New entertainment / navigation system in 2009 Lincoln MKS allows users to select SIRIUS Satellite Radio channels via voice commands.

NEW YORK, March 18, 2008 – When introduced this summer, the new 2009 Lincoln MKS will be among the first vehicles with Ford Motor Company’s full suite of new in-car communications technologies, including SIRIUS Travel Link™. This new data service provides up-to-the-minute information helping drivers and passengers alike stay connected on the road.

“Many Lincoln customers are entrepreneurs. They thrive on staying informed and like to be connected and in command of the world around them,” said Pei Wen Hsu, Lincoln MKS marketing manager. “Technology features like SIRIUS Travel Link are more than just high-tech toys; they are relevant tools that will help Lincoln customers stay connected. From the safety aspect of up-to-the-minute weather to the real-world benefits of being able to compare gas prices, this is technology that truly works for people on the move.”

SIRIUS Travel Link

The 2009 Lincoln MKS is the first Lincoln to come equipped with Ford’s next-generation navigation and SIRIUS Travel Link.

With Travel Link, drivers and passengers will have access to real-time information and entertainment content through the vehicle’s navigation system. This includes: current gas prices from an estimated 120,000 filling stations; local, real-time traffic information for 78 markets; coast-to-coast weather conditions with five-day forecasts; sports scores and movie listings.

“Having this information in a car is game changing,” said Doug Wilsterman, SIRIUS senior vice president and general manager for automotive OEMs. “This is technology that drivers will use everyday.”

Travel Link works through the existing SIRIUS satellite and repeater infrastructure – offering uninterrupted, coast-to-coast coverage. Specifically, here are the detailed features of the Ford SIRIUS Travel Link system:

  • Traffic Data: SIRIUS Travel Link combines real-time traffic speed and flow data with accident and incident information to allow the user to bypass congested areas.
  • Weather: SIRIUS Travel Link shows coast-to-coast weather data, current conditions and five-day forecasts, detailed storm cell information, hurricane and tropical storm tracking, local wind speeds and even ski resort conditions.
  • Fuel Prices: Drawing on information from more than 120,000 gas stations, SIRIUS Travel Link sorts fuel options by price, distance or alphabetically. If requested, the navigation system can route users to the gasoline station with the lowest fuel price.
  • Sports: No matter your passion – NFL, NBA, MLB, NHL, NASCAR, NCAAF, NCAAB, and golf – SIRIUS Travel Link provides scores and schedules and can be personalized for the user’s selected teams.
  • Movies: With listings from more than 4,500 movie theaters, SIRIUS Travel Link helps consumers plan ahead by providing movie times, theater addresses, ratings and run lengths. Using the Ford navigation system, the data can be sorted by distance. If requested, the navigation system can route users to the selected movie theater.

A six-month introductory subscription to the SIRIUS Travel Link service – combined with the SIRIUS Satellite Radio audio service – will be included in every Ford, Lincoln and Mercury vehicle equipped with Ford’s next-generation navigation system.

Voice Command for SIRIUS Satellite Radio

Also new to Lincoln beginning with the 2009 Lincoln MKS will be the ability for owners to command and control SIRIUS Satellite Radio using voice commands. Similar to Ford’s award-winning SYNC system, which allows users to manage their digital media player (Apple iPod, Microsoft Zune and the like) using simple voice commands, the new entertainment / navigation system in the Lincoln MKS will allow customers to verbally select any one of SIRIUS’ 130-plus channels, everything from The Vault and Buzzsaw, to Elvis Radio and SIRIUSLY Sinatra.

Once selected, the new entertainment / navigation system also displays the SIRIUS channel art associated with the station.

SIRIUS Satellite Radio is offered as standard equipment on every Lincoln product.

2009 Lincoln MKS

The 2009 Lincoln MKS, Lincoln’s all-new flagship sedan, combines elegant design, advanced technology and guilt-free luxury in an exclusive one-of-a-kind sedan with an attractive price tag.

The Lincoln MKS embraces the new design philosophy with clean lines flowing from the distinctive double-wing grille. Inside, customers are treated to a meticulously crafted and spacious cabin that offers some of the most sophisticated safety, convenience and comfort technologies available on any car at any price.

The 270 horsepower, 3.7-liter V-6, SelectShift 6-speed automatic transmission and available all-wheel-drive with Advance TracĀ® electronic stability control provide for a confident, connected and spirited driving experience.

Built in Chicago, the Lincoln MKS will begin arriving in Lincoln showrooms this summer with a starting price less than $39,000.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 245,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.