FORD OFFERS BRAND NEW BONUS INCENTIVE FOR FUEL-EFFICIENT VEHICLES PLUS EMPLOYEE PRICING

• Ford, Lincoln and Mercury are announcing a new plan to offer employee discount pricing plus additional cash back for customers who purchase a range of 2008 or 2009 Ford, Lincoln or Mercury cars, crossovers or trucks between Wednesday and Jan. 5
• Zero percent financing for 36 months will be offered as an additional ‘plus’ for buyers of the company’s most fuel-efficient 2009 cars, crossovers and trucks
• Ford Credit provides additional $500 Ford Credit Bonus Cash on most Ford, Lincoln and Mercury models

DEARBORN, Mich., Nov. 18, 2008 – Ford is offering a first-ever bonus incentive tied to fuel-efficient vehicles, extending an extra benefit to customers beyond “Employee Pricing Plus” deals it’s already offering across its 2009 Ford, Lincoln and Mercury vehicle lineup.
 
Customers who buy one of the company’s nine most fuel-efficient Ford, Lincoln or Mercury vehicles will be offered the bonus incentive of 0 percent financing from Ford Credit for 36 months in addition to Employee Pricing.  The fuel-efficient vehicles include:

• Ford Focus, delivering up to 35 mpg: The sporty small car comes equipped with a standard 2.0-liter, I-4 Duratec 20 engine producing 140 horsepower and mated to a five-speed manual transmission or a four-speed automatic transmission.
• Ford Fusion, up to 29 mpg: The current model of this mid-size car is a leader in driving dynamics, offering up 29 mpg on the highway, with the front-wheel-drive Fusion’s 2.3-liter, four-cylinder engine.
• Ford Escape, up to 28 mpg:  Equipped with a new 2.5-liter four-cylinder engine, six-speed automatic transmission and front-wheel drive, Ford Escape delivers best-in-class fuel economy in the small SUV segment with 28 mpg highway/20 mpg city.
• Ford Flex, to up 24 mpg:  With front-wheel drive, the Ford Flex offers unsurpassed fuel economy in its segment – up to 24 mpg on the highway.  Even with standout fuel economy, Flex offers creature comforts and room for up to seven passengers.
• Mercury Milan, up to 29 mpg:  Mercury’s most fuel-efficient car delivers up to 29 mpg on the highway, courtesy of it 2.3-liter, four-cylinder engine.
• Mercury Mariner, up to 28 mpg:  New, 171 hp, 2.5-liter four-cylinder engine with intake variable cam timing enhances fuel economy and performance, gaining 2 mpg in highway fuel economy when equipped with the new six-speed transmission.
• >Lincoln MKZ, up to 28 mpg:  Equipped with Duratec 3.5-liter V-6 engine, the Lincoln MKZ features a premium six-speed automatic transmission with standard electronic stability control.
• Lincoln MKS, up to 24 mpg:  Powered by a new 3.7-liter V-6 engine, this Lincoln MKS powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX and MKZ, which was voted one of Ward’s 10-Best Engines for 2007 – and delivering fuel economy among the best in its class.
• New F-150, up to 21 mpg:  Unsurpassed fuel economy in the full-size pickup segment delivering up to 21 miles per gallon highway with F-150 SFE “superior fuel economy” edition. 

Note: 2009  F-150 not included in the “Employee Pricing Plus” program – but is eligible for the special 0 percent financing offer tied to the company’s most fuel-efficient models.

“Ford is bullish on fuel economy,” said Ken Czubay, Ford’s vice president of Sales and Marketing.  “Each new and significantly freshened vehicle we’ve brought to market in the past year has the best or among the best fuel economy in its segment, and we want to provide customers an extra reason to drive one of these high-quality, fuel-efficient cars, crossovers and trucks.”

The Plan
Beginning Wednesday and running through Jan. 5, Ford, Lincoln and Mercury are making their highly prized employee discount pricing even more attractive through the “Employee Pricing Plus” program.

The special incentive not only offers customers employee pricing on most 2008 and 2009 Ford, Lincoln Mercury models but will additionally offer up to $6,000 cash back.   Alternatively, if customers select one of Ford’s most fuel-efficient vehicles, they will have the option for 0 percent financing for 36 months.  For example:

Excluded from the Employee Pricing Plus plan are 09MY F-150, 08/09MY Escape/Mariner Hybrids, 08/09MY Shelby GT500, F-Series chassis cabs models and E-Series cutaways models. 

“Now is the best time to buy one of our Ford, Lincoln or Mercury vehicles,” says Czubay.  “The Ford Employee Pricing Plus program offers customers an unparalleled value on Ford’s fuel-efficient, technology-leading, high-quality lineup.”

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Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.