Final ‘Random Acts of Fusion’ Adventure Combines Fun, Philanthropy and Fusion in a Way Only Ford Can

DEARBORN, Mich., Oct. 17, 2012 –Ford dealerships across the nation are banding together to present a spectacular, one-night-only fundraising event on Thursday, Nov. 15 that will benefit local communities and engage consumers in a unique American Idol^® experience and offer them a personal introduction to the all-new Ford Fusion.

 

“Go Further with Ford Night” is the fun finale to “Random Acts of Fusion,” the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.

 

“Random Acts of Fusion has captured America’s imagination,” said Lew Echlin, Fusion Marketing manager. “Go Further with Ford Night is our way of pairing that imagination with reality by offering consumers the chance to give back to their local communities, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person.” 

 

For each person who visits one of the participating Ford dealerships on Nov. 15, dealers will donate $10 – up to a total of $500 – to a local charity.

 

“We all want to be part of something bigger,” said Echlin. “This is a great way for our customers to go further with Ford and our dealers, and to give something back to their local communities.”

 

While at the dealership, consumers will have a unique opportunity to compete to win a special VIP experience with American Idol. A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style. American Idolpremieres in January 2013 on FOX.

 

Entries will be sent back to Ford’s program headquarters where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.

 

Consumers 18 years and older who are interested in participating in Go Further with Ford Night may preregister for the event at www.RandomActsofFusion.com and be entered for a chance to win tickets to a live taping of American Idol. Additionally, registrants at dealerships on Thursday, Nov. 15 will be entered into a prize drawing to win an all-new 2013 Ford Fusion. No purchase is necessary and other restrictions apply. See full official rules online for details.

 

All-new Ford Fusion
With its sleek new design, the all-new Ford Fusion brings alive the next generation of more expressive vehicles from Ford.

 

In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost^® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications, and a choice between automatic and manually shifted six-speed transmissions.

 

On sale now, the new Fusion offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch^®.

 

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