2011 Ford F-Series Super Duty Regains Towing Leadership with Production Upgrades

• Super Duty regains conventional towing leadership
• Customer satisfaction of 83 percent tops all competitors
• Half of heavy duty truck segment goes to Super Duty

DEARBORN, Mich., Feb. 7, 2011 – Production begins this week on Ford F-Series Super Duty trucks with upgraded towing capacity. The beefed-up frame and hitch return the industry's best-selling heavy-duty truck to the head of the pack in conventional trailer towing.

Ford F-350 and F-450 Super Duty trucks with the 6.7-liter Power Stroke® V-8 diesel engine and dual rear wheels now can tow an industry-best 17,500 pounds. That’s 1,000 pounds more than the Chevrolet Silverado and GMC Sierra 4x2 and 500 pounds more than the Silverado and Sierra 4x4.

Furthermore, Super Duty's latest improvements arrive at a time when its customer satisfaction score – 83 percent – is the best in the industry for heavy-duty trucks; and when Super Duty’s market share is the highest in a decade.

“Super Duty stays on top because of our ongoing engineering work and analysis of extensive field data,” said Rob Stevens, chief engineer of the 2011 Ford F-Series Super Duty. “We keep pushing to deliver the best-in-class attributes our customers demand.”

A look at the revised maximum conventional trailer tow ratings for the 2011 Ford F-Series Super Duty:

The additional 1,500 pounds represent an increase of more than 9 percent compared with the Super Duty at launch in April, 2010.

Higher-strength steel in a frame crossmember and an upgraded trailer hitch give the truck the additional towing capacity.  Additionally, these actions boosted the F-350 DRW 4x2 pickup maximum payload to 7,070 pounds and maximum fifth-wheel towing to 22,600 pounds, each best-in-class ratings by 435 pounds and 900 pounds, respectively.

The hardware upgrades to the Super Duty complement software upgrades to the powertrain control system of the new Ford-engineered 6.7-liter Power Stroke V8 turbocharged diesel to make towing even easier.

The Power Stroke delivers best-in-class 800 lb.-ft. of torque and 400 horsepower. In an industry-first customer loyalty program, Ford provided the power upgrades free of charge to all “first-in” buyers of the 2011 Super Duty diesel pickup.

Customer satisfaction grows, leadership continues

Super Duty’s customer satisfaction with the overall quality tops all competitors with a rating of 83 percent. That compares with 77 percent for the comparable Ram and 73 percent for the comparable Chevrolet trucks. The quality ratings are according to the 2010 Global Quality Research Survey conducted by RDA Group of Bloomfield Hills., Mich., and commissioned by Ford.

The new Super Duty dominates the heavy-duty pickup segment with nearly 50 percent of total heavy-duty sales, an increase in market share of 4 percentage points over the same period last year and its highest share since 2001. This is according to a Ford analysis of registration data by R.L. Polk.

Furthermore, Super Duty accounted for 80 percent of the heavy duty’s segment growth last year. In 2010 the segment was up 17 percent over 2009.

Ford F-Series is the best-selling and most-awarded pickup truck (for 34 years straight) and best-selling vehicle (for 29 years straight) in America. Here are some of the recent awards for Ford F-Series trucks:

2011 Ford F-Series Awards

• PickupTrucks.com and USA Today: 2010 V-6 Shootout: Best Overall V-6 Work Truck (2011 F-150)
• Consumer Digest Best Buy (2011 F-150 and 2011 Super Duty)
• The SEMA Award™ for Hottest Truck (2011 F-150)
• R.L. Polk Pickup Truck Loyalty (2011 F-150)
• Cars.com Work Truck of the Year (2011 F-150)
• Farmer Industry News Best Pickup (2011 Super Duty)
• Farmer Industry News Most Innovative Agricultural Product (2011 Super Duty)
• Popular Mechanics Auto Excellence Award: Best Workhorse (2011 Super Duty)
• Ward’s Best Engine: 6.7-liter Power Stroke® diesel (2011 Super Duty)
• PickupTrucks.com Best Engine: 6.2-liter gas (2011 Super Duty)
• ALG Residual Value (2011 Super Duty)
• Kelley Blue Book Residual Value (2011 Super Duty)
• Truck Line of Texas (2011 Super Duty)
• Strategic Vision Total Value Index™ leader (F-150 and Super Duty)

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.