North American International Auto Show Video

The all-new Ford Fusion has been unveiled at the North American International Auto Show in Detroit.

Watch a replay of the news conference above, from Joe Louis Arena in Detroit. This is the first time that Ford whas held its news conference in Joe Louis Arena due to the construction taking place at Cobo Arena, where Ford previously hosted its press conference.

Ford’s 2012 show stand is full of interactivity, including the the use of augmented reality. Visitors can drive with Motorsports star Ken Block, take a ride in a Mustang on the dyno, or use trivia to plan out their next great “Escape.”

“We are constantly challenging ourselves to come up with new and exciting ways to engage our visitors from the moment they step foot on the Ford show stand,” said Darrell Bryja, director of Global Auto Shows and Events. “Auto shows offer us valuable time with customers to inform them of Ford’s newest products and technologies.”

Statistics show this effort is paying off. Last year’s visitors to the show reported significantly higher Favorable Opinion, Consideration, and Purchase Intention than the general population for Ford. The Ford display continues to be a big draw for attendees overall. At last year’s show, 97 percent of the 735,000 overall auto show attendees visited the Ford display, and 88 percent of those rated the display as providing a positive impact on the brand.